1. Regarding the title,
do you remember the award-winning "A Day of the Brand" commercial? ! BRANDED, what a name! When the whole world is branded with brand marketing, you have become the slave of countless brands. It's a pity that I don't know which SB who translated the three foolish Bollywood translators translated it into a pseudo-sci-fi blockbuster Moscow 2017. Those sci-fi fans who were waiting to see the erotic and violent alien wars waited for more than an hour, only to see a lot of kawaii balloons bumping around, can you give a high score!
2. I thank you for the tone
, this is really not a sci-fi blockbuster! In fact, it is about the male protagonist following the advertising GURU senior, learning to explore his own marketing potential, and then how YY marketing changes the world, controls the minds of citizens, threatens the fate of mankind, and finally emerges from the blue, against the mentor's brand strategy, and directed and acted in a self-directed performance. Shocking, enlightening and epic urban brand bloody battle... In the end, the director got up from HIGH and arranged a peaceful and peaceful ending in which he pretended to be cool and embraced Bai Fumei, atonement and saved the world.
For those who are in marketing, media, AD, communication...branding, this film looks very cool. I feel that I am engaged in a super awesome career. , like Lenin subversively implanted into the human brain and changed the world. And the confession and confession of the male protagonist in this ending is just to cover up the intelligence of his advertiser~ Stupid audience, stupid advertiser! ! ! Let's party B stand up! ! !
Not the children's shoes in this circle, you can probably see some extended and procrastinated pseudo-science fiction versions of "Black Mirror" and Onion News, and even a little food factory. Really abandon the prediction of science fiction and enjoy 1 hour of black marketing humor!
3. About that dime sci -fi
The so-called sci-fi in this film is actually a supernatural thriller. Under the guidance of a mysterious and ancient "Red Bull" advertising placement ceremony, the male protagonist can see which brands people's desires are restrained by. These brands are transformed into various monsters according to their own LOGO and VI designs. I really like the little details of the director's self-high, fake McDonald's, fake Apple, fake Microsoft, fake Coca-Cola, the name and logo of the edge, their monster modeling settings, etc...
Let's fight (They are mutating!!!)! Serious consumer anxiety has led to the fallout. When you think you're choosing, the great global brand overhaul has won! To quote a key line: "It used to be the brands were formed from people's desires, now it's the people that are beijing formed according to the desires of the brands. "The brand was originally formed based on people's desire, but now it is the desire and desire for the brand that shapes people.
p point s: This Russian blockbuster is all in English... The English branding is so good that I don't want to complain... …
the deep business and social background is not to be discussed. As a hard-working Party B in reality, who doesn't want to let their marketing audience insights and big ideas have such explosive effects~ This will be a big case that you will enjoy for life, hurry up and choose to report for international awards!
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