After seeing the title and introduction of the film "Moscow 2017", "Misha, the former elite in the advertising industry, came back after ten years of silence, only to find that the world has changed. He saw (and only he could see) strange-shaped creatures living in the human body, Change people's desires and thinking..." Coupled with the wonderful poster, the male protagonist holds a giant axe and fights the demons. You can almost imagine the content of the film. After watching the opening film for 20 minutes, I was completely clueless. After watching it, I realized that this film is not an imaginary sci-fi action blockbuster, but more like a sci-fi ethics film.
At the beginning of the movie, Misha, the hero who was still a teenager, was struck by lightning and survived, just as the woman who woke him up said: You will have an extraordinary life. As the male protagonist grows up, he discovers his own talent and extraordinary marketing ideas. It was also doomed to his extraordinary life.
When working at the newsstand, Misha used his marketing methods to make the newsstand owner rich step by step, but when he proposed a salary increase to the newsstand owner, the newsstand owner fired him on the spot without hesitation. The young and ambitious Misha was unwilling to do so. He took loan sharks and started his own advertising company. The company was very difficult to operate in the early stage. At a critical moment, Bob, the boss of an American-Russian advertising company, found him. Bob was willing to repay Misha, but asked Misha to enter his company and do market espionage work. In desperation, Misha could only agree. Fifteen years later, Misha has become a top advertising designer and fell in love with Bob's niece, Abby, and just when everything seemed perfect, a conspiracy crept in.
Misha made an ad about bariatric surgery. While everything was going well, the heroine of the ad went into a coma after the bariatric surgery, which caused panic and Misha was arrested along with his boss, Bob, and his partner and girlfriend, Abby. jail. But luckily they were released after being held for a few days. After Misha was released from prison, he found that his girlfriend Abby had returned to China. An angry Misha thought that all this was a conspiracy set up by his boss Bob against his being with Abby. The inexhaustible Misha found Bob and showed him a showdown, telling Bob How he used his tactics to kill the newsstand boss and implied that he was the one who got into Bob's company.
Hand arranged. After Bob learned the truth, he suffered a heart attack and died on the spot. Realizing his mistake, Misha became remorseful and left Moscow disheartened.
Six years later, the heroine Abby came to the village and found Misha, who lived a herdsman's life. Abby saw the disheartened Misha and finally decided to leave him. Just the night before she was about to leave, Misha made a In the dream, a voice in the dream told Misha what to do. When Misha woke up, she did as instructed in the dream, and after a ritual Misha passed out. When Misha woke up, she found herself back in Moscow. It turned out that Abby couldn't bear to leave alone, so she returned to Moscow with Misha in a coma. Misha finds that everything has changed, he sees a lot of monsters on people's heads and knows that he and Abby have a baby. Misha gradually realized that the monsters she saw were actually human desires. Also figured out the conspiracy six years ago: in order to make their burgers popular, the fast food company bought the doctor of that year, and the doctor deliberately made the heroine of Misha advertisement unconscious. Because of fear, people gradually gave up losing weight, and began to change people's ideas, making obesity a beauty.
Misha became a little neurotic, Abby couldn't accept what Misha did, and decided to leave him with the child. Misha once again used his extraordinary talents to use the same method of vegan companies to beat fast food companies, and then he continued to provide this kind of marketing for other companies, and the brand battle began, and eventually all brands boasted. Everything started to be chaotic, and people finally woke up and demanded that the government ban advertising and severely punish Misha, who dominated it all.
It turns out that banning ads is exactly what Misha wants. He finds that the culprit that makes the world chaotic is ads, and he wants to destroy them. But after failing to ask the president to ban the commercials, he became disappointed. He wanted to make the world a better place, but it backfired. Desperate, he finally called Abby and told Abby the reason for what he had done. An angry crowd of protesters rushed into Misha's office, and Misha was also in chaos, and fell to the ground with a bat. At this critical moment, the president finally announced the news of the ban on advertising.
In fact, all the storylines of this film can be summed up in the last phone call between Misha and his girlfriend Abby: "20 years ago, I wanted to make a fortune, but ended up killing an innocent person (newsstand owner). 10 years ago, I wanted to make a fortune. Money, but made VeroniKa (the heroine of a weight-loss advertisement) into a coma. Now I want to make the world a better place, but it makes the world worse..." And the director's thoughts and questions about the current society are also reflected in the play. Misha's mouth asked: Brand marketing has penetrated every corner of the world. In the past, brands changed with people's desire to buy, but now brands change people with their own desires. Who was domesticated by whom?
Looking at some brands in real life, we have to admit the success of his marketing methods. As long as it is its stuff, it will be considered good, and Apple and its like have also left a high-end brand in the hearts of Chinese people. Isn't it the brand that changes our desires?
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