Rest assured, this is not the failure of the Tangshan Earthquake film, whether it is the work itself or the box office.
Rest assured, this is not a misstep in publicity. The audience who mistakenly thought it was a grand disaster movie and walked into the imax theater with anticipation and wanted to be shocked were disappointed. This was not an accident, but a carefully planned result.
Rest assured, it's not the viewer's loss. Accept that the Tangshan Earthquake is an emotional film, and you will find that the affection and tolerance it expresses is worth paying for.
On my way home from the movie, I kept thinking about whether the original book "Aftershock" is more suitable as the title of this movie, and it is more suitable to describe the joys and sorrows of an ordinary Tangshan family in the 32 years after the earthquake. Aftershocks, the audience's senses have been focused on the attitude of facing and accepting the shock of the earthquake, and they will not care about whether the disaster scene is shocking. In this way, the film will be closer to or even exceed the expectations of moviegoers, and it will have a better chance of receiving praise. But why wasn't it the title of the movie? Because it's not an art film, it needs to be profitable, from the writers to the directors and actors. Just imagine, if the movie is called "Aftershock" and no one is looking forward to big scenes and big productions, where is the value of the imax version? Then the label of China's first imax film has nothing to do with it. Just imagine, if everyone correctly understood that the Tangshan Earthquake was actually an emotional film, how many white-collar workers and students would appear in the screening hall? How attractive can it be in this emotionally flooded, thrill-hungry only child? This is not a simple work of art. It expresses the artist's thoughts. Even if he admires himself, the artist always thinks about how to better express "I". And as a commercial film, is there anything more successful than pulling more people into the cinema?
It's better to admit it easily, many of us were tricked by Feng Xiaogang, he asked us to pay for a cup of coffee, only to find out that it was just vinegar in a coffee cup after drinking it. Relax, vinegar is good for the cardiovascular system, just to make up for the damage to the heart caused by coffee on weekdays, not to mention, this vinegar is good.
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