When it comes to fashion, many people's first reaction may be well-known luxury brands such as Dior, Chanel, and Prada.
But few people know that a world-renowned brand once appeared in the United States, which not only led the trend of the 70s and 80s, but also represented the birth of an era.
Its founder is even more legendary.
After going from obscurity to fame, then sinking into decay among the sensual dogs and horses, and finally losing his name and destroying the brand he founded.
Houston is undoubtedly a genius.
When he was young, he showed a good aesthetic, using the feathers dropped from poultry to embellish the mother's hat, and the ordinary straw hat immediately added a touch of nobility.
Since then, he also used his talent to start designing millinery, which became famous because Jacqueline Kennedy designed a simple millinery.
Coinciding with the downturn in the millinery industry, Houston believes this is a good opportunity for transformation.
Immediately, the eponymous brand "Houston" was launched, which is mainly for high-income groups, focusing on high-end, refined, comfortable and design sense.
The clothing he designed reduces the tedious craftsmanship and interprets the extremely simplified understanding of the structure with the fewest seams and the fewest pieces.
He eliminates the shoulder lines and side seams that hinder the flow of vitality one by one, and only maintains the intimate relationship between the fabric and the body. The beauty of clothing design often relies on the rhythm of the graceful posture.
What's more rare is that in that era of no equal rights, he used large-size female models, black models, and minority supermodels, who were also called "Houston Girls."
Houston is also very good at selling. He is an LGBT person, and he seems to be born to understand women better than other men and understand their needs.
He took the lead in improving the traditional suede (suede leather), boldly using new synthetic materials to solve the disadvantages of traditional suede that can not get wet, and designed a windbreaker called "Super Suede".
Then sell it to a celebrity in the circle:
"It can be worn to eat, or it can be worn to send children to school."
This stylish, atmospheric, practical and durable coat just meets the needs of celebrities.
The ability of celebrities to carry goods should not be underestimated. For a while, women throughout the city put on Houston coats, which has become a fashion.
Of course, the "Battle of Versailles" that made Houston shine the most .
In 1973, in order to raise funds for the renovation of the Palace of Versailles, a grand fashion show was held here.
The United States and France each find 5 top designers to show their work together.
The designers sent from France are still famous big figures today, Givenchy, Dior, Saint Laurent, Pierre Cardin...
In contrast, the United States is much weaker here.
But Houston just created a miracle under the harsh creative environment and strong mental pressure——
A long skirt with no top and only a feather fan to cover the key parts.
This kind of sword went slanting forward, and the bold design instantly astounded four people. It upset France and became the most acclaimed work of the night.
This battle helped Houston reach the peak of his career.
Since then, he has successively launched various products such as perfumes, suitcases, sunglasses, sofas, carpets, etc., which can be said to cover all the daily necessities of a person...
The 1970s belonged to the era of Houston. If he continues to maintain it, maybe Houston brand products will be everywhere around us today.
Unfortunately, after becoming famous, Houston was obsessed with disco culture, clubbing and drinking all day long, and addicted to drugs.
Not only wasted money and wasted, a seaside villa was bought at a glance;
Even the fabric used in the draft design is the most expensive one;
Moreover, due to the influence of drugs, he became irritable and in a trance. He drove away a few close friends one after another, and he had no time to take care of his work.
The result of the degeneration step by step was to sell his name for 16 million.
What is left of Houston after losing "Houston"?
When his former best friend turned against him, when his lover used to threaten him and his work and life were all messed up, Houston came to his senses, returned to the design itself, and created another beautiful work.
However, at that time, he had been diagnosed with AIDS, and there was very little life left.
Looking back on Houston's life, it has been brilliant and crazy.
The world was amazed at his talents and lamented his ending, but all this is inseparable from the influence of his native family.
Growing up in a family where parents quarreled constantly, Houston's orientation was also a point that his father often abused, which made him want to be recognized infinitely, and everything he did afterwards was to seek a sense of identity and security.
In addition, at that time, capitalism blindly catered to market demand, completely disregarding Houston's design psychology, forcing him to design against his will.
The combination of various factors contributed to Houston's failure.
A fashion empire has fallen...
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