Marketing Wizards of the Press

Ashleigh 2022-11-06 06:10:41

"The Loudest Voice": The big names in the field of media communication have been well-known when they were young. They helped Nixon, Bush Sr., and other campaigns. The Republican strategic advisers also contributed to the Trump campaign. In his thinking and understanding, the so-called political campaign is nothing more than a reality show. Trump's presumptuous remarks made him extremely popular and indirectly gained enough votes and recognition.

The Fox News Network, founded by the producer, was ready to go live in only half a year, far ahead of CNN and SCNC, and has consistently ranked first in the U.S. news industry in ratings for 14 years. The Fox News empire that he built completely overturned the traditional news values ​​of maintaining fairness, justice, and seeking the truth in news in the news field.

In his view, "news can be created." He uses commercial marketing methods to make news, create hot topics, attract attention, and actively participate in politics. He doesn't look like a newsman at all, but insists that what he does is news, and his purpose is simple: money. He is Roger Ayres. His boss is Rupert Murdoch, the former husband of Ms. Wendi Deng, a well-known media tycoon. The play is based on Ayres' biography "The Loudest Voice in the Room" written by journalist Gabriel Sherman, and tells about Ayres' life in the last ten years. Four-star recommendation.

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