1. Marketing
modern marketing highlights Persuasiveness, such as manipulating people’s ideas to buy a certain product.
eg: How does the marketing of children affect their nagging?
A survey asked parents to record the reason, time, place, and expression of each time the children entangled (nagging) them to buy something in three weeks.
For example, 1/4 of theme parks go to because children entangle their parents. Movies, video tapes, fast foods are all the same. We can operate consumers to buy my products.
The advertisements children face today are carefully crafted by psychologists and widely disseminated by the media. Why affect children? Because they are the adult consumers of the future, talk to them now, build good relationships when they are young, and when they grow up, they will become your consumers.
The more insight you have about consumers (the more data you can obtain on consumer behavior psychology), the more creative you will be in their communication strategies.
Companies can give consumers a social status and create a perfect social image, which is called a good consumer. Guide them to pay attention to and enthusiasm for unimportant things, such as fashion, luxury goods, taste, etc., create social public opinion through celebrity benefits and herd psychology, instill a concept of I want this to consumers, and create something that does not exist in the first place. Consumption needs.
People are group animals, and their every move will be affected by the people around them. We must use the advertising industry and public opinion to transform consumers, hire creative employees to let consumers see the world from the point of view we want, and make them think that this is beautiful, okay, this is what he wants, and induces consumers Preferences.
2. perception management
As a large company, it should not just be a product, but a way of life and way of thinking, including who we are, how we got there, so-called freedom, equality is a magical thing in the end. It can take decades or even hundreds of years to brainwash consumers and educate consumers to think the way we want. And create an image for yourself.
Very successful companies, and future companies do not sell products, but produce brand concepts. Spreading our ideas is our production process.
We must realize that successfully building a corporate brand image is far more important than marketing a single product. Through marketing strategies, we must deeply implant a lifestyle (Lifestyle) in people’s minds, whether it is the wild and unruly Marlboro cigarettes. It is the noble luxury of brand-name leather goods, and the consumption habits are established from it. Once successfully implanted, consumers will be loyal customers of the brand throughout their lives.
How to make a product concept real? ──Through the building.
The building is a three-dimensional enlargement of the brand. For example, Disney established Disney Town, and the driving force of their brand is "family, magic." Everything this company does is centered on these two words: for example, movies, home TV, if the content is not centered on these two points, they can’t brand disney and they won’t do it. If they were to make a human movie, it would be inconsistent with the brand concept. disney also represents a brand guarantee: tradition and quality. In order to promote its ideas, disney even invested in the construction of a new town near the world's largest Florida Disneyland. This celebration town accommodates 1,300 houses and 5,000 residents. It hopes to build American life value from the most fundamental point, deepen the brand spirit of "family magic", and extend the marketing brand image.
Nowadays, successful product advertising marketing is not about transplanting advertisements into movies. Movies have become your life, and hired people will perform in your life. For example, give the doorman downstairs some boxes with brand logos, such as hired people. There is a lot of discussion on the street about a musical, such as sponsoring your company’s mineral water for free. etc.
3.patent patent
Now we can patent anything that is alive in the world. It means that companies can now have a blueprint to shape their lives.
The world's bioengineering companies are constantly patenting genes. If they are allowed to develop, within 10 years, several giant companies in the world will have the actual genes that make up human evolution. They have now begun to patent different genomes, including all living organisms in the world. It can be said that bioengineering has controlled the direction and future of mankind in the next century.
Implications: Either invest in bio-companies or start cooperating with bio-companies.
4. If an unsettling account
wants to sell a new product, it is best to attract the government, the media, experts, and scholars into the partnership. Let them help you convince the public that this is a good product.
For news, the so-called truth of news is what we say. It is possible to maintain a good relationship with the media, and to intimidate or even threaten the media to exert pressure.
If you want companies to control the government, there is no need for a coup now. Businesses are becoming more and more globalized, and the government has lost most of its control power compared to the 1950s and 1960s. Today's capitalism has supreme power. It can play with politics and use politicians as disseminators of its own ideas.
5. Democracy Ltd
companies should pay attention to publicizing their own responsibilities and missions, because we have to be considered and regarded as responsible. It is necessary to create a positive image with a sense of mission in the minds of consumers.
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