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Yesterday, there was an explosive article that swept the screen overnight, and today it was scolded by the entire network to delete it.
A high-achieving student from a poor background, after graduation, repeatedly hit a wall in the society, still insisting on his integrity until he finally fell ill and died. The author's accusations of social hypocrisy and impetuousness were full of complaints. Many people have pointed out that the overall logic of this article is full of flaws. It can be said that the whole article is fabricated. The characters and events in it are the result of careful weaving.
If you only look at it from the perspective of the story, the compilation is excellent. It brings together all the elements that can inflame emotions and cause anxiety: frustration, champion, and death. But in the end, the reason for the crazy spread of this article is also believed to be true.
In addition to condemning the author's professional ethics, people's greater anger is also that their feelings have been deceived. After being dismantled, the anger of the people is hard to be calmed, and it can be imagined.
The following documentary tells you that because of the one-sided nature of information dissemination on the Internet, people are actually more likely to be deceived than imagined.
Worst on the surface: FRYE Grand Music Festival
Blue seas and blue sky, dreamy beaches, top singers, and hundreds of Internet celebrities surround you. An enviable top feast.
But after I paid the money, I got on the plane and went on vacation with joy. The private jet is not as good as the cheapest low-cost airline. I only found out when I got to the place. This is a remote island with nothing, where I can rely on grabbing and food. It's unpalatable. When I want to leave, I don't even have a plane.
This is a big scam that occurred in the United States in 2017 that was promoted solely by online marketing. Thousands of people were defrauded and a class action lawsuit worth $100 million was initiated, triggering a storm of public opinion.
Legendary marketing genius
This is the protagonist of the event: Billy McFarland , who looks honest, reliable, and trustworthy, and is called the best entrepreneur in the past decade by the media.
He cooperated with the popular rapper Ja Rule to launch an APP, hoping to bypass the brokerage company and open up the commercial market directly connected with artists. In order to make this APP famous, they thought of organizing a grand music festival in the name of this APP: Fyre Luxury Music Festival .
Before the festival started, there was an advertisement. So they found this small island far away from the continental United States, invited top supermodels, played on the sunny beach, accompanied by luxury yachts, shot a coveted advertisement, and found 500 internet celebrities to neatly tweet. To publicize.
All I saw on the Internet was this style of painting:
After doing this, everyone knows about this mysterious luxury music party. Tickets for the music festival have also been sold out. There are also sponsors who want to withdraw the sponsorship from other music festivals and put them here. It seems that as long as the physical fitness of this grand party is held as scheduled, the launch of the APP can be said to be smooth.
Super party becomes super disaster
The advertisements are full of flowers, but it is not so easy to do it on a remote island.
The management team and the marketing team know nothing about organizing music festivals, and spend money on the island with the money from crowdfunding:
The people under his staff have to build various infrastructures on this land, and the workload is huge. It is a huge problem for thousands of people to go to the toilet. They found that the island could not accommodate so many people and they had to rent a yacht to live in. But this plan was rejected, and even the engineer who managed the logistics was fired on the grounds that people must live on the island.
Things are getting broken down too:
The owners of the island are not satisfied with their advertisements and forbid them to hold concerts here. After finally finding a new venue, I found that the hotels on the island simply cannot accommodate so many people. At this time, the concert website is still selling so-called high-end villa packages, promoting spacious and luxurious residences, which are actually just simple disaster relief. tent.
Soon the team ran out of funds. As the CEO, Billy concealed the status quo and asked investors for more money, while trying to find a way to continue to squeeze the wool: launched the island’s early recharge business, and demolished the east wall to make up the west wall.
But none of these can save the final loss of control. A pouring rain on the day of the music festival made the party canceled at the last second. All the people who came to buy the tickets looked confused. The tents on the island could only accommodate one-third of the people, and they had to rely on looting.
Worse still, because there were not enough planes to take them back, many people were locked in the airport and starved and cold. Some people who came from Miami were driven back as soon as they got off the plane.
The workers who were owed angrily came to the door, but the CEO disappeared. There was only a group of employees who had suffered huge losses.
The locals worked hard 24 hours a day and didn't get a penny. The restaurant proprietress even put in her many years of savings.
Of course, thanks to Billy, the creator of all this, his smart and charming appearance made people fall into his unrealistic ideas. People who have worked with him describe him this way:
His acting skills deceived everyone's trust. Until the end, no one wants to admit that they have been fooled. When they feel that things are not going right, people subconsciously convince themselves that everything will be solved by themselves. Just like the emperor’s new clothes, no one wants to admit that this is an unfulfillable lie. They didn’t realize that their star boss was a scammer until the FBI came to the door.
He not only deceived employees and consumers, but also falsely reported company profits, exaggerated performance, and deceived investors. Use the funds at hand to plug the hole in the previous debt.
This is not over. Billy did not stop after he was released on bail. He sent new fraudulent emails to the people who ordered concert tickets and continued to sell fake concert and exhibition tickets. Many people were still fooled by the amount of money. 100,000.
It seems that he will not stop without going to jail.
Behind the scenes of the documentary is equally exciting
In mid-January of this year, the two major streaming media in the United States, Netflix and Hulu, rushed to release a documentary about this matter, and they were still arguing on the Internet. Hulu paid US$250,000 in exchange for an exclusive interview with Billy. Netflix accused it of indulging in fraud. Hulu said that Netflix was a 50-step laugh. Their filming company was the marketing media in charge of the music festival at the time. The person later stated that he was unaware of the situation at the time.
From a sensational hot event to a disaster, have we seen less?
People are always too easy to be deceived by the illusion in front of them. Just like the movie said, as long as you search for keywords, you will find that the information is unreasonable, but few people do this.
The words celebrity, luxury, and party are exaggerated through social networks, because everyone yearns for such a life and joins such a community. As long as they provide an opportunity to satisfy their fantasy, countless people will be hooked, regardless of the source of truth. False, but I don’t know that such glamour is more likely to only exist in the network.
Just like the death of today’s poor champion, our anxiety and negative emotions about life are magnified through stories carefully fabricated by others. Behind the spread of madness is people’s inner venting and release, but in fact, when you think about it carefully, this is not another one. Everyone's narcissism when they are trapped in fantasy is just being used by others.
Director: Chris Smith
Born in 1970, he is a screenwriter, director and producer.
Masterpiece "The Worst on the Surface: FRYE Grand Music Festival" "Kim Carey and Andy Kaufman: Beyond Greatness"
(Part of the content and pictures are excerpted from the Internet or video)
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