Alcoholism, Gambling and Selling Price Nottingham Forest's Kraff and Taylor (reported from Football Economics)

Kristoffer 2022-01-08 08:01:23

"Clough likes to lie." In 1993, Alan Schug said when facing a Supreme Court judge. This is what Terry Venab, the former head coach of Surgery at Tottenham, told him. The Supreme Court heard that Clough always likes to accept kickbacks when buying or selling players for the Nottingham Forest. In an ideal situation, they always conduct private transactions in a road service cafe. Clough refused to admit---"Lying? Isn't that something only a plumber who is a bathhouse can do?"---so he was never found guilty. However, it is possible that the "old coach" can advance and retreat freely in the transfer market. Even if he helps a small country club enter the Champions League, he can still make a fortune from it, so he feels that he is eligible for a kickback. In their time, Clough and his right hand Peter Taylor are truly unmatched super masters in the transfer market.

Clough and Taylor met for the first time in a reserve game in Middlesbrough in 1955, and they seemed to fall in love at first sight. Soon after, they used their spare time to travel the entire northern part of England, watch football matches together, and teach the children to play football. Taylor has always been an assistant to the team, but Clough has scored 200 goals in the shortest time in the history of English football.
It wasn't until Boxing Day when Clough was 27 years old that Clough suffered a comminuted fracture of his right knee when he braked sharply on a frozen ramp. He called Taylor three years later and told him that he had received a coaching invitation from Hartlepool. He was not interested in it, but if Taylor was with him, he would consider it. Taylor agreed, even though he had to do two people's work alone in Hartlepool's medical department, and he would run around carrying a sponge cushion when there were games.

Everyone knows the things behind the beginning of their partnership career . The point is that no matter how the two people are related (we don't know if they are gay or not), they are very good at and understand how to sign with players. The following are their several successful attacks:

1. In 1976, he bought Gary Birits from the non-English Premier League club "Long Ayton" for 2,000 pounds, and sold him to Manchester United for 1.25 million pounds four years later. For Nottingham Forest, this is a very cost-effective deal; Manchester United’s bid for Biretes is more than £250,000 more than their purchase of Eric Cantona from Leeds 12 years later in 1992. In Manchester United, Bi Rui Tesi’s score was equivalent to 86,000 pounds per goal. Two years later, Manchester United sold Bi Rui Tes back to the Nottingham Forest team for a quarter of the original price. In 2.1990

, it cost 47,000 pounds. The price bought Roy Keane from a club in Ireland called the "Cobb Walkers" and sold him to Manchester United for £3.75 million three years later. This price broke the British transfer market at the time. The record

3. In 1977, Kenny Burns was bought from Birmingham City Club for £145,000. At the time, Burns was regarded as "a gambler who fights with people everywhere, drinks heavily all day, and is seriously overweight." In 1978, the British Football Association named Burns the Player of the Year

4. Acquired Archie Gemill twice at a low price. In 1970, Gemill was still playing for the Preston Club. Clough drove to his residence and invited him to the Derby team. Gemil refused, and Clough said, in that case, he would sleep in the car parked in the doorway. Gemill's wife asked Clough to live in the house. At breakfast the next day, Clough finally persuaded Gemil to sign with the Derby team. The transfer fee was 60,000 pounds, and Gemil quickly won two league trophies for the Derby team. In 1977, Clough paid the Derby team £20,000, and used the now long forgotten goalkeeper John Middleton in exchange for Gemill to his new club-Nottingham Forest; here, Gemill won him Another league trophy


If there is any team that is worth every penny in the transfer market, it is the Nottingham Forest team under the leadership of Clough. In the 1970s, the correlation between the two was beyond ordinary people's imagination: they won two European championship trophies with a team of players bought at a very cheap price. Regrettably, we do not have financial data for that period, but it is certain that even in the period from 1982 to 1992, when Clough began to decline after Taylor left, the performance of Nottingham Forest on the court was also Comparable to those clubs that spend twice as much on player salaries. Clough broke through the iron-clad link between player salaries and league standings (in short, the higher the salaries of the players in the team, the better the results in the league, which means that instead of spending money on the transfer market Buying a few alternatives is not as effective as giving players a salary increase. The market for player salaries is quite effective-the better the player, the higher his salary-but the transfer market is very inefficient. Most of the time, the players bought by the club are always inappropriate).


It is difficult for us to identify all the transfer secrets of this legendary duo one by one. If at the time, opponents could understand their approach, I believe everyone would compete to follow suit. Taylor clearly wrote in "Taylor and Clough" that he spent a lot of time looking for players (like Burns)-because of some superficial characteristics, other teams wronged these players. The valuation is underestimated-but this is not the secret, everyone is trying to do it. Sometimes the Nottingham Forest team does spend big money on players that everyone values, such as the first "million dollar player" Du Lihua Francis, and because of their high bids, they became the most expensive goalkeeper in British history. Peter Hilton

but with the help of the book "Taylor and Clough", we found three main operating rules of the legendary duo:
A. Sell ​​good players as aggressively as you did when you bought them
Players reaching their peak state in a certain period of time are just like the stock market reaching the highest point. Clough and Taylor have been trying to pinpoint this point, so as to throw out the players in time. Whenever they sign a player, they will preach to him. Taylor will record the specific remarks in his book: "Child, once we have the opportunity to exchange you for a better player, we even We can’t blink our eyes. That’s what we should do with other people’s salary---do our best and win as many games as possible. If we see a better player than you, we don’t need you to go. The exchange can only show that we are the incompetents who cheat the boss. But we are not the incompetent.” In 1981, after Kenny Burns won everything for the Nottingham Forest team, the club paid 400,000 pounds. He sold it to Leeds United.

B. Old players are always overvalued.
Now the master of this principle is Wenger. The Arsenal coach is one of the few people in football who can look at the game objectively; in a sense, this is because he had a degree in economics at the University of Strasbourg. As a professionally trained economist, he believes more in data than in the game. Wenger often allows defenders to play until they are around 35 years old, but midfielders and forwards have played much earlier than this, such as Henry, Vieira, Emmanuel Petty, Oviemas, these players None of them have performed well after leaving Arsenal.

C. Buy players who have frequent personal problems (such as Burns or the gambler Stan Bulls) at low prices and help them overcome those problems.
Clough is an alcoholic and Taylor is a gambler. Both of them sympathize with the problems. Players. When negotiating with a new player to sign, they will ask him a common question, "We usually know the answer," Taylor wrote. The question is: “Let’s hear what you’ve done wrong before signing, whether it’s women, drugs or gambling.”
Clough and Taylor believe that once they know the players' problems, they can help them overcome them. Taylor said he told Boers, who joined the Nottingham Forest team in 1979 (the player continued to play for the Forest team until the end of his sports career): "Any problems in your private life must be reported to us; maybe you I don’t like to do this, but we will prove to you that that is our way of management to ensure a win-win situation.” After the players confessed a certain question, Taylor wrote: “If we can’t find the answer, we will submit it to the experts: We will seek advice from pastors, doctors or local councilors for player issues." Wenger mostly used the same method to help Tony Adams and Paul Mawson get rid of drug addiction.
All of this sounds simple, but the most common attitude in the football world is: "We bought you for a big price, and you still have so many problems. Go to yours." It's like when the income exceeds a certain level. It is impossible to suffer from any disease, drug addiction, or homesickness.

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Extended Reading

The Damned United quotes

  • Brian Clough: We're from the north, Pete. What do we care about Brighton? Bloody southerners. Look where we are! We're almost in France!

  • Journalist: How would you define your approach to management, apart from being brilliant?

    Brian Clough: Good lad.