As far as the Hollywood film market is concerned, the success of an animated cartoon is always a little sweet compared to other films. A tortuous but joyful story line with gorgeous and exquisite graphics, supplemented by a star-studded dubbing cast , Has basically entered the hall of success. Critics who have always been venomous are often "soft-hearted" towards cartoons, and they always relax and relax the standards when commenting. As long as the audience likes them, they will rarely criticize them. There are positive examples this year. "Kung Fu Panda 2", which was released in May, swept more than 100 million yuan in revenue in several months. Major review sites have given high scores. It can be said that the box office reputation is correct. And the negative examples, unfortunately, may include this "Happy "Bigfoot 2". It is also a sequel to a popular animation, and it is also a movie with animals as the protagonist. "Happy Feet 2" has received countless "rotten tomatoes" as soon as it was released. It is worrying whether it can still support its predecessor. The reputation of the Oscar winner of the United States.
Counted down, there are two mistakes in this film. First of all, from a market perspective, the timing of the release determines the disadvantage of "Happy Feet 2". It is logical to say that the director George Miller was five years away. This sequel was only held in 1 year, and the expectations of the outside world are directly proportional to the number of years: Carlos, the director of the popular animation "Rio Adventure", had heard that his film would be released in the same year as "Happy Feet 2". At any cost, the original penguin protagonist was immediately replaced with a parrot; critics predicted early that this film will bring a melee to this year's cartoon market; the image of the cute penguin in the trailer also quickly became It is a new favorite in the toy market. But none of this can compete with the general trend of young fans around the world-"Twilight Saga 4", released on the 18th, is destined to be the box office dominant this week and even this month. Fans sleep out 5 days ahead of schedule The enthusiasm outside the theater and the forced admission of tickets to the theater eclipsed the movies that were released on the same day on the same day. The defeat of "Happy Feet 2" was not suspenseful, and the box office gap was as high as seven times in a day. There is no choice but to blame the bad time. The deserted theater is in sharp contrast with the hot scene next door. It seems that the power of the girl fan is really endless.
In addition to the passive situation caused by external factors, "Happy Feet 2" itself is also full of flaws. It stands to reason that you should have a relaxed mind when watching Hollywood-produced animated films. You don't have to demand logic and precision, and you don't have to insist on deep intentions, sometimes even not. It needs to be in line with common sense. As long as the story is interesting, the picture is exquisite or the style is unique, it is considered qualified. If you inadvertently talk about a deeply rooted truth, make the audience laugh and think or even shed tears, this film will exceed its value. . But with such a simple standard, not every cartoon can do well. Compared with the previous one, "Happy Feet 2" is significantly weaker in plot: the first half of the film Part of the story is that Eric, the son of the penguin Mumble, was born in the tap dance kingdom established by his father and was blindly danced. Little Eric was sad and ran away from home because of his difference; in the second half, Mumble left home to find his beloved son. Back to the habitat but found that the melting of the glacier caused all the ethnic groups to be trapped, so the father and son teamed up with a group of friends to rescue everyone from desperation. The first part of the mistake is that there is a suspicion of repeating the previous work---Little Eric’s distress is exactly that of Mumble. Faced with the dilemma, although it turned out that Eric actually has a good voice that Mumble lacks, but the story line of "try, disappoint, and leave" repeated twice in the same environment, it is inevitable that some aesthetic fatigue will inevitably be caused. The second part of the mistakes The reason lies in the lack of breakthrough in the storyline. In order to launch one after another song and dance, the Penguin father and son searched for different friends time and time again to save their compatriots, the audience also watched them busy running and running. Finally, the song listened. Several songs, danced for several paragraphs, solved the problem, and everyone was happy. This lack of turning point and creativity not only caused the adults to feel procrastinated, but also the restlessness of the few children on the scene during the screening of the plot. Uneasy. No matter how you look at it, this should not be the level of a work that has been in the making for five years.
The failure of the main story of "Happy Feet 2" has set off other aspects of prosperity. First of all, the performance of a few newly added supporting characters can be described as dazzling. A pair of funny krill friends supported at least a quarter The plot, its nonsensical level and the role of promoting the plot are comparable to the famous hapless squirrel in "Ice Age". The interaction and aura between this pair of small characters is vividly expressed by Brad Pitt and Matt Damon. The same is true of the fat penguin who writhes when he hears rock and roll and wears a sweater. He laughs out the audience’s tears in every move. Secondly, the picture effect of "Happy Feet 2" is impeccable. It has been produced countless times. The visual masterpiece of Warner Bros., its use of special effects and detailed portrayal skills are no longer easily challenged by other companies. The IMAX version of "Happy Feet 2" has brought the audience extraordinary regardless of the scene of iceberg collapse or underwater rapids. Visual enjoyment. These advantages are still very attractive to family audiences who don't care about the plot and just want to watch it happily.
In short, the movie market at the end of the year is relatively lively, and the enthusiasm of moviegoers is also high, "Happy "Bigfoot 2" is estimated to still get a good box office revenue. As for word of mouth, it is also the benevolent who sees the benevolent and the wise.
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