The protagonist in Ratatouille is Remy a mouse. In Disney cartoons, the first famous protagonist is Mickey whose name is hehe-the "Mickey Mouse" everyone knows in China. From Mickey to Remy, the two little mice are just a portrayal of the glory of the Disney dynasty.
Two little mice with only "meters", in fact, their favorite is also "meters"! Even though Mickey is so kind and brave on the screen, and Remy is so smart and capable, in fact, the mice in Disney's house are definitely not docile creatures. The following paragraph is very detailed, forgive me for being lazy, and quoted it without understanding:
"In 1929, the founder Walt Disney discovered that the Mickey Mouse franchise can bring a lot of value, but at first he didn't care too much, but Soon after, he discovered that Mickey Mouse's avatar was printed on many products, and the manufacturer did not pay royalties at all, so he first opened up the legal link to protect the image of Mickey Mouse in all fields. Then in 1930, he officially launched Disney The version of the franchise contract is also the world’s first real franchise contract. Any company that uses Mickey Mouse's avatar without signing the contract will be sued. With
this one trick, Walt Disney quickly cleaned up the American franchise. The market cleared the way for the creation of many lovely animated image franchises such as Snow White and Winnie the Pooh. Nowadays, it can bring in net profits of more than 1 billion US dollars each year, and the total market value is as much as tens of billions of US dollars.
in order to effectively protect the lives of the no profits in the value chain, Disney not only legal weapons to give direct intruders, namely the pirates and illegal users, there are those individuals and organizations disguised attempt to enter the relevant fields, and walking a fine line.
in In the late 1960s, Disney conducted a classic lawsuit. Later, this case became an example of copyright protection by Disney and major film and television giants-suing the publishing company of Dan O’Neill’s comics for copyright infringement, the reason is not Dan’s mouse and Mickey Mouse drawing Too much resemblance, or close personality, but Dan’s mouse as a satirical character, the image is not good, and is very different from the image of Mickey Mouse created by Disney. And the cute image of Mickey Mouse has been deeply rooted in the hearts of the people, and Dan O’Neill’s satirical version of the mouse is enough to constitute a right Mickey Mouse's "image violation".
In the United States, where piracy is rampant, Disney deliberately used this case to kill a hundred people. At the same time, in terms of value, the Mickey Mouse industry chain had already brought the company an annual revenue of 750 million U.S. dollars. This time coincided with the death of the founder, the company failed to accept innovation, and its main business was in a downturn. Therefore, Disney is fully committed to winning this lawsuit.
Since this case does not involve commercial interests, it is also related to the scope of the artist's creation, so it has received widespread attention in the United States, and the two sides have been deadlocked. It lasted for more than 10 years, from a small court in northern California to the United States Supreme Court. This is unprecedented in the history of American intellectual property rights.
In 1979, after 10 years of tug-of-war, the Supreme Court made a final judgment that cartoonist Dan OíNeill constituted an image infringement on Disney's classic cartoon character Mickey Mouse. Dan O’Neal not only had to pay $190,000 in compensation for his and his partner’s deliberate creation, but also had to go to jail for 6 months. Prior to this, Dan O’Neal had been dragged down by lawsuits, and when he was in jail, only 7 were left. Dollar.
The result is conceivable. With the effective of this judgment, the entire "Air Pirate" represented by Dan O'Neill was a complete failure. Although Disney was suspected of stifling artistic creation due to its behavior, it attracted a lot of controversy, but The value chain represented by Mickey Mouse has since been strictly protected and has become sacred and inviolable. Even the copyright awareness of the entire United States has been unprecedentedly strengthened because of this case. "
Imagine that if Pixar was not acquired by Disney in 2006, would Remy be brought to court by Disney? It’s hard to say. Thinking of this, the famous saying in "Ratuitouille" "Everyone can "Cooking" is rather ironic: everyone can cook, but not all animation companies can produce cartoons with mouse themes.
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