In the past, Korean dramas were considered to be the favorites of little girls and housewives. For "My Love from the Stars", this is not the case at all. From mature and stable representatives of the National People's Congress to young students, it spans all ages. Restrictions, breaking through the gender barrier, middle-aged Oppa, old uncle are all waiting for the update of the stars in front of the Internet.
In the end, why does "My Love from the Stars" have such great magic power, causing the whole people to chase and discuss the drama, and what attitude and content do Korean dramas use to dominate the Chinese TV drama screen?
How are Korean dramas made?
Popular Korean dramas in China are, to put it bluntly, idol series. In today's words, they create male gods and goddesses. The key is where does this positioning come from? In fact, the popularity of Korean dramas can be traced back to 1998. In 1997, the Asian financial crisis swept across Asian countries, and the Korean economy was severely impacted. Taking into account the lack of national resources, the Korean authorities, as a peninsula-type country, can only turn to the development of soft power, that is, vigorously support the development of cultural industries, so as to promote economic development.
Therefore, the Korean cultural circle thought of making TV series and creating idol series. Why? I have said it before, in order to make money! So you have to think carefully about what kind of people make money? Needless to say, how many people do you think can easily earn your dad's money? Men, when they are middle-aged, bear the pressure of family, social responsibilities, and support their families, so they spend every penny carefully and rationally. But in comparison, women are emotional animals, they are easily held hostage by emotions, driven by impulse, and will pay for idols. There is another type of people, teenagers. Adolescents belong to the immature period of their minds, and they are especially easily moved by the halo of idols. , No matter how expensive the ticket is, they dare to buy it. Why are Guo Jingming and Zheng Yuanjie in the top of China's richest writers every time? Because their audience is all teenagers, and teenagers dare to spend money to buy their books, so they only have royalties. Those who have already worked and entered the society, how many people still read? Therefore, best-selling authors and Korean dramas are targeting this type of group.
With women as the first consumers, the first thing Korean dramas have to do is to please women. Then needless to say, love is an eternal topic, and it is the most popular among women. This is the origin of Korean love idol dramas after more than ten years of development. The only thing that has changed is the decline of the older generation of male gods such as Bae Yongjun and Song Seung-heon. is the eternal male god, the eternal love idol. Idols are getting old, Korean dramas are forever young.
Precise vision, clever arrangement
Korean dramas can be said to satisfy all girls' imaginations about love, to make girls like them, and nothing else, to focus on creating male protagonists. Pyo Min-soo, the director of the popular Korean drama "Full House" once said that there are unwritten rules for selecting actors in Korean dramas: "Actresses' acting skills and appearance are both important, and acting skills are more important; male actors are first and foremost. Appearance, if they have acting skills, they will Even better." This bluntly stated that the selection criteria for the male protagonist - handsome and handsome. However, after more than ten years of development of Korean dramas, the creation of details has reached the point where they cannot be added. These details are to some extent the secret to the success of Korean dramas, and also the elixir that makes girls crazy. In Korean dramas, the male protagonist's love words, expressions, and actions all have very strict requirements, in order to impress the hearts of female audiences. You can observe carefully, every time Li Minhao smiles, almost the same layer, another example is Kim Soo Hyun in "My Love from the Star" pinching Qian Songyi's face, that kind of measure, the grasp of scale, all through thousands of second grinding. The screenwriter and director know what kind of actions and smiles can impress you and make the audience feel warm, which is called "warm heart" in the popular saying.
Korean drama, another magic weapon for winning is the setting of male protagonists, female protagonists, and personality backgrounds. Take "You Who Came From the Stars" as an example, tall and handsome, knowledgeable, wealthy, forbearance and single-mindedness, and also has superpowers that ordinary people can't match, just as Quan Zhixian said: "The only people who can have these at the same time are aliens. The male protagonists of Korean dramas are almost all rich and handsome. In the recent hit "The Heir", two rich and handsome men fell in love with a Cinderella. Rich and rich, personable, knowledgeable, gentle and dedicated, so considerate to you, you are a girl, are you tempted?
The heroines of Korean dramas are different. To put it bluntly, they are poor, crazy, and ugly, at least one of the three. Why is there such a setting? This is to make the women in front of the TV feel that even if I am so ordinary, there will be someone who loves me like the male protagonist. This makes it easier for men in front of the TV to enter the TV drama situation, full of sense of substitution, and feel that the heroine is me. For example, why do we like to watch heroes? It's because heroes do things that ordinary people can't do. We are bullied in our lives, but there is nowhere to resolve them, and there is a hero complex in our hearts. When watching TV dramas, heroes punish traitors and eliminate evil, and I feel like I'm also punishing traitors. Evil, full of pleasure. For another example, when we read martial arts novels, it is easy to imagine the male protagonist as himself. This is the sense of substitution, and it is also the secret of the female protagonist of Korean dramas. The heroine in "The Heirs" cannot be considered very beautiful, and she is also very poor, and bears the pressure of life, which can easily arouse the recognition of ordinary women in real life.
Speaking of this, some people may want to refute me, isn't Jun Ji-hyun in "You Who Came From the Stars" very beautiful? She is a national goddess, both rich and beautiful. However, she still stood on one characteristic, crazy! In the middle of the night, there is nothing to sing, and when you speak without thinking, you will always make some common sense jokes. To put it bluntly, what you create is not a goddess, but a female nerve. On the one hand, such a setting is easy to entertain and easy to make you laugh, on the other hand, it will make you feel that she is not so unattainable, like us. In an interview with South Korean media, Jun Ji Hyun said that Qian Songyi is characterized by "idiot beauty", and many of the lines she said were completely reckless. And it is these outspoken funny lines that have become a highlight of the show and are talked about by the Korean people.
Everything serves the audience.
After more than ten years of development, Korean dramas are more and more satisfying to the audience's requirements. It can be said to be the ultimate in this aspect, and even the plot direction is decided by the audience. Korean dramas have a dedicated discussion group on the Internet. If you want the plot to be a tragedy or a comedy, it will be discussed by the audience. When you see the audience discussing it, you can shoot it here.
Here is a paragraph. The production process of Korean dramas is different from that of Chinese dramas. Korean series is a self-contained system. Most Korean dramas are broadcast while filming. After filming on Monday, they are cut on Tuesday and broadcast on Wednesday and Thursday. Therefore, Korean dramas have fully taken care of the emotional needs of the audience in this regard. Take "My Love from the Star" as an example. Due to the high voice of the audience, the relevant person from the producer HB Entertainment has announced that the finale was originally scheduled to be staged in 20 episodes. The show, determined to be extended by one episode, ended in episode 21. Can you not love Korean dramas that think about you like this?
Some people say, I don't see a change, stop talking nonsense. Well, let me give another example, you look carefully at Do Minjun's clothes in "My Love From the Star", it was high collar at first, but later it became low collar, just at the request of the audience, the audience felt that the high collar clothes could not set off Out of the temperament of Minjun.
As I said at the beginning, Korean dramas are for making money, so how do you make money? On this point, the whole world is the same, advertising. But let me ask you a question, have you ever seen abrupt and rigid placement ads in Korean dramas? there has never been. Why?
This has to do with the brilliance of Korean dramas. Korean dramas first announce the plot, and then some brands will tailor-made them according to the male and female protagonists. "Long-legged" clothes, "You Who Came From the Stars" In order to bring out Do Minjun's lonely and melancholy temperament, the clothing company specially matched him with gray, white and black clothes, that is, the advertisements in Korean dramas and the plot are integrated into one, for the plot Services, not advertised for advertising's sake. Even for each prime-time drama, the advertising duration can fluctuate with the audience rating. A drama with a high audience rating can be broadcasted for seven or eight minutes, with about 28 brands of advertisements, and a daily revenue of 300 million to 400 million won. A successful drama Advertising costs will be doubled or tripled, and ad slots for dramas with poor ratings may even be cut to two minutes. I have to admire the cleverness of Korean drama advertisements. It seems that Chinese advertisements still have a long way to go.
The popularity of Korean dramas has also led to the overall revival of the Korean tourism industry, plastic surgery industry, and cultural industry. Many people who have watched Korean dramas want to go and watch them. Are there really so many tall, rich, handsome, and long-legged Oppas in South Korea? At that time, the famous Korean male god Bae Yongjun, with the effect of "Winter Sonata", led to a 15% increase in tourism in South Korea, and brought economic benefits to South Korea and Japan of more than 2.3 billion US dollars. It's really dumbfounding. In the words of "Let the Bullets Fly", "People make money standing up", and you look at the recently released Feng Xiaogang's "Personal Customization" The implanted advertisements are even disgusting. From this shore to the other, it seems that there is a long way to go.
Sophisticated production, brilliant effect.
Let's talk about an auxiliary factor for the success of Korean dramas-sophisticated production. Yu Zheng, a screenwriter who is good at costume dramas, told reporters: "In terms of screenwriting, apart from the author's ability to write characters' personalities, there are very few skills that can be used for reference, but Jun Zhixian's performance, beautiful costumes, shooting techniques, and editing are very good. It has a great effect." The Korean people and the media also praised the film-level shooting methods used in the play. In order to show Professor Do's superpowers such as time pause and space movement in the play, the shooting team adopted special effects technologies such as high-speed photography, CG, CF, etc., which can be described as a new attempt in the field of Korean drama shooting. Especially when the shooting time stopped, the crew used the Time Slice shooting method, dispatched 46 high-definition cameras to shoot at the same time, and then eliminated the characters, divided the pictures captured from multiple angles into multiple pieces, and then combined with the background to create a A stunning visual effect.
"A good horse with a good saddle", it is these gorgeous special effects, dazzling editing, and impeccable costume matching that make "You Who Came From the Star" even more brilliant. The audience is a visual animal, which can make the audience It's the biggest success of this TV show.
I really hope that Chinese TV dramas can really rise, instead of just relying on ridiculous plots and famous actors to increase the ratings. The audience is not a fool and will always be fooled. Only by truly respecting the audience can a truly high-level TV series be produced. . Compared to Korea, we still have a lot to do.
Alas, I only watched half of the last episode of "My Love from the Stars", I really couldn't bear to see the ending, I was a little reluctant to part with it.
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