"Brexit": Brexit and Lao Chuan's election as president of the United States were done by the same group of people using the same method

Maud 2022-04-20 09:02:21

Basically, this film is to tell you that Brexit and Lao Chuan’s election as US president were done by the same group of people using the same method: discovering potential voters through new methods in the digital age, and giving some non-voters through social networks. Or hide and sway crowds to instill a certain tendency in canvassing advertisements.

And this method has been successful so far, but the general public did not know about this operation at first, and they were brainwashed unconsciously. You can say that this is manipulating the general election, but you can also say that it is using new methods to solicit votes, but in any case, the results of the two elections show that many ordinary people are apprehensive and worried about internationalization.

The victors in both elections also put away complex data, analysis, and arguments, and used simple, persuasive slogans to arouse anger in people's hearts, stir up hatred, promise change, and let go of bold and vague promises. In line with the principle of "fudge first and then talk", we will win people's hearts. But such a plan can be successful, which happens to show that ordinary people are easily induced and deceived, especially the people at the bottom of the society who are usually less vocal. If you suddenly tell them that you give them the opportunity to "change" the country or the world, they will follow you obediently.

But what can be done? It has to be said that those who first saw the use of new technologies and social networks to win elections, regardless of their political views, were really powerful. This is the case with Benedict Cumberbatch's protagonist, who rarely emphasizes his own views in the film, and only sees him succeed by sleeping and eating. Benny is naturally suitable for this role, and he is a fast-talking, defiant, and socially impaired type. Apart from his hairstyle, he really reminds people of Curly Fu.

Overall, it's a bit boring. If there is no Benny, you may fall asleep. The whole process is relatively streamlined, but Benny's performance is still worth watching. But the message conveyed by this film is naturally worth understanding. Looking back at this historic moment, we can see how such a surprising ending was achieved step by step.

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Extended Reading

Brexit quotes

  • Dominic Cummings: [scene cuts between the two offices of Vote Leave and Vote Remain as they write out strategy] We also know that the other side are gonna run a campaign the way that campaigns have been run for pretty much the last 70 years. They're gonna fight from the center, and they're gonna make it about jobs and the economy.

    Andrew Cooper: We focus on the economy and jobs. The message: leaving risks both.

    Craig Oliver: Clinton '92. Best campaign ever. "It's the economy, stupid".

    Andrew Cooper: You define your opponent as the riskier option, and though the change candidate might initially poll well, come election day the nerves kick in. Voters revert back to center. Law of political science - if the status quo are ahead before the campaign begins, which we are, they always win on the day. So...

    Douglas Carswell: So, what's our answer?

    Dominic Cummings: Tzu's "The Art of War". If we fight them on home terrain, they will win. So what we need to do is lead them to the ninth battlefield. The deadly ground where no one expects to find themselves. Outcome? *They* perish.

    Victoria Woodcock: Which means?

    Dominic Cummings: You reverse the proposition. We make *them* the risky option. To stay is to risk losing more of the things we cherish - we're asking voters not to reject the status quo, but to return to it, to independence. How much does it cost us each week to be members of the EU?

    Daniel Hannan: In the region of...

    Dominic Cummings: What's our researcher's name?

    Matthew Elliott: Richard.

    Dominic Cummings: Ricardo, will you get me all the figures up for how much it costs to be members of the EU for a week? Largest one wins.

    Matthew Elliott: Make sure it's verifiable!

  • Dominic Cummings: It's not rocket science, it's simple. There are three types of voter. Those certain to vote to exit, that's one third. Well, they're in the bag, so ignore them. Those certain to vote to stay, that's another third, and we can't touch them so fuck 'em. The last third: "I would like to leave, but I'm worried about what the effect will be to jobs and living standards". *These* are the only people that we need to care about. And trust me, the others will be after exactly the same bunch.

    [cut to Vote Remain offices]

    Craig Oliver: Now, these are who will decide the result. The "Hearts versus Heads" and the "Disengaged Middle". 34% of the electorate.