It was at Jobs' new product launch preview party, and this was the realm of Jobs, full of Jobs employees and fans. Previously, Jobs had been immersed in the introduction of breakthrough technology, perfection, upcoming launch, and artistic new product introductions; at this moment, he realized that his years of hard work had been stolen and burned by Gates, and he began to stare angrily at Gates. tz.
Colleagues who came with Gates sensed Jobs' wrath, and he asked Gates if he had slipped away. "Retreat when it's time to retreat, but hold on when it's time to hold on, and hold on now," Gates said. This is the first time that Gates did not avoid Jobs' eyes, but looked directly at each other like Jobs. At this moment, Jobs, who was under the big screen podium, turned from excitement to panic. . .
On the screen is playing the creative ad that Steve Jobs wanted to introduce to everyone. It was used by him to explain how to kill IBM and this giant. At this time, Microsoft was obviously performing, its little-known name. Little people, about to eat Apple, a company that is in full swing. . . Microsoft has secretly signed batch software supply contracts with first-class hardware providers in many countries, including Japan, behind Jobs' back, and the content of the contracts is exactly what made Gates the world's richest man and eventually established Microsoft. Dominance of the Windows operating system. . . Jobs' eyes seemed to have said something: "Despicable and shameless, you actually plagiarized my creativity, technical architecture and products, and you have been pretending to establish a partnership with me, and have been deceiving me of your cooperation intentions", and Gates His eyes also revealed a sentence: "You are finished".
After the meeting, the two had a big quarrel in Jobs' conference room full of art and artwork. Jobs finally said, "You are too rude, at least I am better than you; and Gates responded: Creativity comes from Our great neighbor, as you say, the real art is imitation, and the great art is stealing, I was only one step ahead of you to market, only one step ahead, but you will never catch up, forever. . .
The classic dialogue and scenes made me fall into meditation on Microsoft's success again.
1.
Gates is the market leader, the rustic guy put on a suit for the first time, and talked with IBM leaders at the negotiating table. Several of his accomplices who came with him stared in surprise and said Trying to keep his mouth shut so as not to make a sound; not because of Gates' negotiating skills, but because Gates has boasted that he wants to work with IBM on a project that is still in the creative stage, and he did make IBM think that he The product is already fully available, and IBM has no time to develop it by itself. Choosing to cooperate with Microsoft is the best choice at present. Even that name was popped up by Gates due to the negotiation process. That's right, it's DOS. There are inevitably exaggerated elements on the TV, but it shows the biggest secret of Gates' success: everything allows the market to speak and the market to go first.
And the courage that Gates has shown is far from just focusing on this concept, but downright, and it is this style of doing things from the bottom of his heart. When negotiating with IBM, he did not have a DOS product, which made him naturally take precedence over his competitors and obtain a cooperation contract; and when negotiating with a Japanese manufacturer, he also did not have a Windows system, which made him surpass Apple and become Windows System synonym.
Let the market prove that he is right or wrong. On this point, Gates has already made the contract prove that he is right or wrong. Can be described as clever, bold, courageous! After the contract, the Gates team naturally worked day and night, plagiarizing + innovation, and finally left the competitors behind.
Although Gates is rustic, his ideas are indeed very cutting-edge.
As a person in the IT industry, I once complained that the products are always not perfect, and there is no strong yardstick in the introduction, communication, research and even follow-up scheme design to customers. As a pre-sales person, I face great challenges in my work, because I need to constantly consult new materials, adopt new ideas, rack my brains, and try to produce solutions that meet the individual needs of customers; Even in the implementation stage, sometimes I have no idea how to achieve it; now, I find that our style is the same as Gates, and this style, especially in this industry, is a must. Of course, it is not that customers are not valued, on the contrary, this is the real display of customer needs. This IT service model makes our products constantly upgrade, and all come from the practical project experience. Therefore, these products witness the concept of market first.
2. Perfection and degree, the key is to meet customer needs
Jobs is the most angry, one is that Gates copied his technology and ideas, and deceived him, and the more important point is that he focuses on strength, creativity, investment , all paid more than Gates, but due to the over-elaboration of the product, it was a pity that he was eventually overtaken by the very dirty guy Gates.
Apple's products are indeed all perfect. No matter in terms of appearance, interior, or overall temperament, they are the perfect fusion of art and technology, but is this what most customers need?
Obviously, customer needs, in addition to quality, also cost. The different positioning of the two will eventually lead to different development paths. Jobs' positioning has led to longer and longer product lines, but the market has become narrower and more competitive; and Gates' positioning, such as cooperation with large manufacturers, A pattern that could be replicated quickly eventually led to his explosive development.
This is not to say that Jobs' positioning is bad, let alone that products should not be perfect, but to express that the pursuit of products that are too perfect is based on the analysis of competition factors and the comprehensive needs of customers. From my point of view, I really like perfect things, and I can't put it down for every product of Jobs [on the counter in the store, I never bought it because it was too expensive], but it is also the result of perfection, and It's a pity.
3. The model determines the scale, and the scale determines the benefit
Gates' model was undoubtedly the best business model in the IT industry at that time.
In the face of products that are not on the market at all, this requires the vision of the pioneer and the courage to start the first. In addition, Gates has a keen insight into the opportunities. On the one hand, the real, dynamic and even in-depth understanding of the main The positioning and progress of competitors, on the other hand, what kind of model this product adopts can quickly maximize profits. In the end, he chose the idea of cooperating with industry hardware giants, and is committed to establishing hardware industry standards so that his products can be quickly replicated. The 360 model first invented by IBM is still the standard for computer configuration today, and almost all hardware suppliers support this standard. And Gates' operating system, starting from the first one, is built on the basis of this standard. In the end, this model achieves a win-win situation for IBM and Microsoft!
The scale of Gates quickly surpassed that of Apple, and the benefits are naturally far greater than that of Apple.
4. The inevitability of corporate culture and a clear ultimate goal
People have both rationality and sensibility. As business people, most of them take rational approaches and pursue the maximization of corporate profits; while as the founder of an enterprise, products and services are often related to personal cultural concepts. , pursuit and hobby are closely linked. The products are different, the positioning is naturally different, the positioning is different, the mode is naturally different. In this way, the cultural construction of an enterprise is bound to be closely related to the personal philosophy of enterprise leaders.
This reminds me that what the ultimate goal of the business is, it is best to be clear at the beginning of the business. Gates and Buffett are undoubtedly profit maximization; Apple is to achieve the perfect combination of technology and art; I have been pondering on the blog for the past two years, and finally the fragrant disappears, and now I think about it, the biggest factor should be The reason is that there is no clear ultimate goal, which eventually leads to the unclear direction in the planning stage, and it has been missed to this day.
5. One thought and unremitting
classics are often produced in an instant and forgotten in an instant. In the face of classics, it is really impossible to find. If you have a good idea, when you record it in time and read it later, you will not forget it to the end.
Windows operating system, currently there are two kinds of windows, Macintosh, both of which are copied, the IT giants at that time did not find its value, and Jobs, Gates, for novelty, fun or other reasons, in short, did find it of bright prospects. And has been, has been pursuing so far. Entrepreneurship is a painful stage. No matter how sure you are about something that has not been proven by the market, you will have no confidence in your heart. However, you must also make team members full of confidence. This can only be done if you truly appreciate a thought and persevere.
6, maintain individuality
Gates' rustic and Steve Jobs' pursuit of art and perfection formed a sharp contrast. However, due to their distinct personalities and different demands, they have become two giants in the field of microcomputers.
The media is always committed to getting Gates and Jobs to sit together, but whenever the two are together, Jobs will despise Gates' soil, and Gates will talk about business models.
Two giants with distinct personalities, two successful models.
7. To be continued. . .
In recent years, Steve Jobs has developed the world's largest single product sales smartphone - Iphone, Gates has created the world's largest foundation, the two are still busy; while facing Google, FaceBook, YouTube, Amazone and other IT Upstarts, Gates and Jobs have become the most classic moments in IT history, and this moment will undoubtedly be talked about for hundreds of years.
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