Since its establishment in 2010, the cost of all their animated feature films has been precisely controlled at US$70-80 million.
There have been 4 lighting entertainment animations that have achieved box office success that is more than 10 times the cost.
The first three are all related to the popular character Minions.
"Minions" investment: $74 million, global box office: $1.15 billion
"Despicable Me 3" investment: $80 million, worldwide box office: $1.03 billion
"Despicable Me 2" investment: $76 million, worldwide box office: $970 million
The other is
The Secret Life of Pets: $75 million, worldwide box office: $870 million
These 4 blockbusters have one thing in common: lots of lovable characters with baby faces
no doubt,
This series, which focuses on the perspective of cute animals, is the second largest IP in lighting entertainment.
Three years ago, the film inherited the spirit of Pixar, the grandfather of global computer animation,
A thought-provoking question was explored:
What do pets do at home every day, after we leave home for work or school?
The essence of the box office is tax. Take it from the people, use it for the people.
The sequel "The Secret Life of Pets 2" successfully received an investment of 80 million US dollars and started
Overall, this is an animated blockbuster with a "Modern Family"-like warmth and family atmosphere.
It can be felt that the main creator has gained a lot of inspiration from the viral video of Youtube's high-click cute pets, and many details can make raising children, dogs and cats feel the same!
Especially suitable for dog lovers, cat lovers and children aged 5-15.
In a relaxed atmosphere that makes people smile, learning "courage" is a theme that Liang Jingru has been talking about for N years.
The main battlefield of the whole story is still placed in the "Big Apple" New York
At the beginning, accompanied by Jay-Z's New York-themed BGM "Empire State Of Mind", the pets live a heavenly life in Central Park.
Fire escape ladders outside New York residential buildings have become a secret social occasion for pets.
With the male number one dog Max ushered in the hostess's little baby.
Officially entered a major theme of the whole film: Baby & Dog
Like many anxious contemporary mothers,
Max is worried about the baby's gains and losses, restless, always scratching his head, for fear that the baby will encounter a little bit of damage in the process of growth. He even suffered from the ambiguous "behavioral disorder".
It wasn't until the family went to the farm for a vacation that Max met Rooster, a "Western cowboy" German shepherd (strong enough to herd cattle) dubbed by Harrison Ford, and learned to let go and have courage.
Recently, many fans have criticized the national version of "Spirited Away".
Here, I have to praise the unique process of Hollywood animation: first dub and then draw!
That is: first let the big star dub his character, and then adjust the character's mouth shape and body movements according to the big star's voice, creating a sense of zero violation of "soul possession".
Therefore, it can be clearly felt
This collie has that dignified, arrogant, unentangled sense of freedom that Harrison Ford has.
In the future, if you're anxious, think about what Rooster would do in such a situation.
In addition to the main line of Baby&Dog led by Max, "The Secret Life of Pets 2" also has two plot lines.
Article 1: Rabbit & Tiger.
The hilarious bunny Snowball, who stole the limelight in the first episode, is still voiced by Kevin Hart.
With a strong temperament, he puts on a superman pajama-like uniform to rescue the abused white tiger in the circus, attracting the pursuit and revenge of the evil animal trainer.
Article 2: Dog&Cat
Bomei, who has a crush on MAX, went deep into the cat's den in order to rescue the former's favorite bee toy: the cat house of the grandmother who has raised countless cats (how does she clean up the cat litter?).
In order to get along with the cat, the Pomeranian has undergone strict training with his friend, the British short blue cat, disguised as a cat, and successfully won the trust of the cats.
In the end, these three seemingly unconnected plot lines,
It is intertwined in the ultimate drama of rescuing the white tiger for the second time.
Snowball, who was hilarious in the second grade, Max who gained courage, and Tweet who won his partner, finally defeated the evil animal trainer and his minions and returned to the modern life in New York.
After the baby entered kindergarten, MAX finally realized the problem that he was too protective.
Contributed two of the most brilliant lines in the whole film
1) Run from it, or Run at it either escape the problem or crush the problem
2) Let baby face the Big Scary world
In general,
Regardless of the lines, characters, soundtrack, and dubbing, the production of Lighting Entertainment is still very attentive.
I can feel that they really want to bring simple joy and emotion to the audience, not just to make money.
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