From "Underground" to the L'Oreal Incident

Abbey 2022-04-19 09:02:15

This movie is called postmodern fantasy or even nonsensical movie. I thought so too at first, but after the recent L'Oreal Li Jiaqi incident, I suddenly felt that it was like an educational film, as if I was a group of people living underground.

It was probably about Double Eleven, when everyone found that the products bought in the live broadcast room of the big anchors were more expensive than those in the official flagship store. At that time, my first thought was "Damn, there is a thing called factory direct sales. There is also an advertising slogan that there is no middleman to make the difference." Why can't L'Oreal sell it cheaper? ? Later, I found out that things are not so simple, and now I am most distressed by other L'Oreal dealers.

First of all, let's talk about Li Jiaqi and Wei Ya can immediately jump out and say to terminate the cooperation with L'Oreal. When the two parties are cooperating, if one party breaches the contract, the other party has the right to terminate the cooperation immediately. This is what a normal contract would do. So L'Oreal gave them a promise at the time that you would sell the lowest price live. Otherwise, why did Li Jiaqi and Wei Ya immediately jump out and say to terminate the cooperation after the accident? Is L'Oreal a breach of contract? ! In this case, it is right to scold L'Oreal, not only bullying consumers. Even those dealers will experience a sharp drop in sales in the months before and after the Double Eleven. Should scold.

So what if L'Oreal does not promise in the cooperation contract to give you the lowest price for the big anchors? (Sure, imagine it)

The big anchor signs the contract with the brand party according to the conventional method of bringing goods to the ring. {Cooperation with big anchors must be the lowest price}. If this is the case, L'Oreal signs contracts with big anchors to sell live broadcasts. It is undeniable that L'Oreal has played a little bit of caution. It is impossible for them not to know the market laws with cargo circles, but the market laws will never be as useful and effective as contracts and agreements. The law of the market has never been used to restrict the cooperation between the two parties, and there is no illegal cooperation at all. But in this way, the cargo circle, the consumers, and the cooperation with the dealers will also be lost. A big brand like L'Oreal "should be a big brand, right?" Can't do such a thing?

So in the end, no matter how I guess, it's like the movie's interpretation, living underground, never knowing what the hell they are doing above.

I can't seem to figure out the last two. Back to what the movie said. I seem to be really living underground. I don't understand your business.

View more about Underground reviews

Extended Reading

Underground quotes

  • Marko: A war is no war until the brother kills his brother.

  • Marko: We're all crazy, Natalija. We just haven't been diagnosed yet.