Last weekend, the Hollywood female agent film "Charlie's Angels" was released, but the results were not optimistic.
As of the date of publication, the domestic box office has received 71.01 million, and the global box office has received a total of 27.9 million US dollars. Compared with the cost of 48 million US dollars, this result is considered to be a hit. Based on 50% of the box office in the first week, Even doubling it won't make up for the box office losses.
01. The Hollywood female agent film is not working?
"Charlie's Angels" tells the story of Mr. Charlie's three female agents, who are talented and beautiful and have a good kung fu, namely: Natalie (Cameron Diaz), Dailan (Julie Barrymore) (played by Lucy Liu) and Alex (played by Lucy Liu).
In a new assignment, Mr. Eric Knoss (Sam Rockwell) designed a high-tech sound recognition system. Eric was unfortunately kidnapped. These three "angels" needed to save Eric from lawbreakers, and performed a story of a female agent seeking justice. Before the film was released in China, its reputation in North America was not satisfactory.
It is only 56% fresh on Rotten Tomatoes. On IMDb, 7,735 viewers gave it a score of 4. On MET, the score was as low as 51. 36 media published their own "Tucao" .
A netizen pointed out:
"The story is mediocre at best, and the action scenes are overblown and unreal...hope to do something original."
Another North American viewer pointed out:
"Making every man either stupid or evil or useless doesn't help gender equality."
02. Changes in audience aesthetics
It can be seen that most of the "points" of North American audiences are concentrated on the topic of "feminism".
In the 20th century, feminist ideas and theories emerged in Europe and the United States. With the progress of ideological emancipation, many films and documentaries began to start from the perspective of women. After the 1980s, with the improvement of film theory, women are no longer in the "" to be seen” and “cared for”.
Many female characters with individuality and independence of thought and economy have become the topics of concern for directors.
However, over the years, feminist films have gradually undergone some changes.
As the second largest film market in the world, China's audiences' aesthetics have undergone qualitative changes in recent years. If it is not for high-quality content, it is difficult for female actors to carry the box office.
Just look at the box office results in the two years of 2018-2019. The ones that can get hits are usually pure men's action scenes or mainly male actors, with female partners as foils. There are very few women alone. Single carry the box office.
Because the film creators know very well that hot-blooded male action dramas have a better chance of winning in the film market, the directors and screenwriters would rather arrange a two-heroes drama than a partner drama with a man and a woman.
In the action scenes on the screen, many actresses are physically incompetent, and if the male and female protagonists are in love, they will become a "dog-blooded love drama" that dominates the audience.
Not to mention the action scenes of secret agents propped up by three heroines. In order to win a smile from the audience with their face and body, it is very difficult for the audience to do word-of-mouth marketing!
03. Ambiguous target audience
For Hollywood blockbusters, it is generally dominated by male agents, supplemented by women.
The old version of "Charlie's Angels" in 2000 is a classic of a generation, and it once earned a good result of 264 million US dollars in the world.
It has also caused widespread imitation around the world. However, female agent films have their limitations. For example, "Tomb Raider" and "Catwoman" have been "overrated" for a while, but they still cannot be made into an influential film. Powerful IP, there is no way to become a classic like Tom's "Mission Impossible".
The author thinks that the important reason why this movie hit the street is that it did not figure out its target audience.
However, let's put aside the topic of whether the content of the movie is novel and whether the quality is passable, and let's talk about the audience of the movie.
Is this movie mainly for women? Or for men?
Literally speaking, the new version of "Charlie's Angels" still focuses on the theme of "sexy", including domestic slogans such as "hot release".
Behind the heroic and sassy action scenes, showing off his body, posing pos, and "flirting" ambiguous, satisfy many men's pursuits and fantasies.
However, because of the feminism and ideas promoted by the film, more male gentlemen were discouraged;
At the same time, the film has added a lot of cloakroom, dressing room, quite feminine elements.
It can be seen that the director not only wants to use sexy action scenes to retain male audiences, but also wants to use fashion themes that women are interested in to attract a smaller female audience. Therefore, in this way, men find it unsatisfactory, and women find it boring and nondescript.
It’s already 9012, and I don’t think about the content. I’m still using things from 20 years ago to sell feelings and sell “sexy”. Of course, the Chinese audience will not pay the bill, and there is no way to resonate.
Seeing that the film lineup has dropped from 22% on the first day to 12%, this film is considered a misfire in the world.
To catch up with the release of Disney's classic animation "Frozen 2" tomorrow, "Charlie's Angels" can be said to be completely abandoned by the audience.
What do you think of this movie?
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