Everything we've done, the videos you've clicked, the videos you've watched, and all the content you've liked, these data will be returned and used to construct a more and more accurate model. Once you have this model, you can tell what the person does. They use data to make models of our behavior, and the company with the best model wins (makes more money).
A lot of tech companies have three main goals: have an engagement goal to increase your usage and keep you swiping the screen. Have a growth goal that keeps you coming back and inviting as many friends as you can to get them to invite more friends. There's also an advertising objective to make sure everything goes as expected. Every goal is driven by an algorithm, and the role of the algorithm is to find out, show you what, and let the data go up.
It's not enough that you use a product consciously, I want to penetrate deep into your brain and implant an unconscious habit in your brain that allows you to be programmed at a deeper level without you even realizing it.
There is a whole discipline, this field is called "Growth Black Science", there are countless teams of engineers, their job is to hack people's minds, let them have more growth, they get more user registrations, better engagement, Allows you to invite more people.
If a thing is a tool, it will sit there faithfully and patiently, if a thing is not a tool, it will ask for something from you, seduce you, manipulate you, try to profit from you, we've come through The tool-based technology environment came to the addiction and manipulation-based technology environment. Social media is not a tool that sits there waiting to be used, it has its own goals, its own ways to achieve those goals, and uses your psychology against you.
Social media is a drug. We have a basic biological desire to connect with others, which directly affects the release of dopamine in the reward channel. Behind this mechanism is millions of years of evolution that allow us to gather together and live in groups. Live, find mates, reproduce our species, so there is no doubt that social media, a vehicle that optimizes the connection between people, naturally has the potential to become addictive.
Social media isn’t just controlling where they spend their attention, especially as social media is getting deeper and deeper into the brain, taking away children’s judgment, self-worth and identity. Not only children whose values are immature will be greatly affected, but many adults will also be manipulated invisibly. Nowadays, many people's values are very easy to be biased by the Internet. For example, the frequent news of male infidelity in marriage, domestic violence and other news will deepen the phenomenon of gender polarization. "Men really do every good thing" "Men are selfish" "There is no man in this world who loves women, men do it for their own benefit" and similar remarks often appear in the comments of these news. Before you know it, this kind of thinking will enter your brain. The next time you meet some men in your life, you will naturally get along with them with prejudice. If they are really not what you like, you will feel "Oh, men are all the same, it's not what I expected." After that, you will always live with this seriously gender-differentiated belief, without knowing it, you have been manipulated unconsciously. What is even more frightening is that many people now do not know that they are being manipulated by online speech. How do you wake up from the matrix without knowing that you are in the matrix?
If technology creates public confusion, anger, disrespect, lack of trust, loneliness, alienation, more polarization, more election hacking, more civilian politics, more distraction from focusing on real issues, That is society, and now society cannot heal itself, shifting into a form of chaos.
We've evolved mechanisms to care whether other people in our community have a good impression of us, because that's important, but have we evolved to care what 10,000 people think of us? Our evolution does not require social approval every five minutes, which is not something we need to experience at all.
We manage our lives based on the sense of perfection we get, because of the short-term signals of love, likes, thumbs up, that reward us, and we fuse it into value, into truth, false or not , fragile popularity, it's short term, you need to admit, it makes you more empty, so you need to do it again, because then, it's going to force you into a vicious cycle where you think "I'm going to What to do, because I still want that feeling."
When technology transcends human weakness, this transcendence point is the root of addiction, polarization, radicalization, intensification of anger, intensification of vanity, etc. It is suppressing human nature and bruising human nature.
We accept that the world presented to us is the truth, it's that simple. Over time, you will have an illusion that everyone agrees with you, because everyone in the news that is pushed to you is very similar to you. Once you reach this state, you are easily manipulated. And then you glance over to the other side and you start thinking, "How can these people be so stupid" They also see these messages that I keep seeing, how could they see different messages? The answer to the question is "they don't see the same information"
People think that algorithms are designed to give them what they really want, but it's not, the algorithm is actually trying to find several very powerful rabbit holes, trying to find which rabbit hole is the closest to your interests, and then you look at a recommended Something, he will keep pushing.
Polarization attracts more attention and makes them spend more time on the app.
MIT research shows that fake news spreads six times faster on Twitter than real news.
We have created a system that is biased towards disinformation, not because we want to, but because disinformation can make companies more money than real information, which is boring. In this era when interests are paramount and capitalism controls people's minds, it is very necessary to maintain a clear understanding.
People believed the rumors and threatened other people's lives.
One of the problems with Facebook is, as a persuasive tool, imagine what it would be like to fall into the hands of a dictator or a totalitarian? If you want to control the people of your country, there has never been a more effective tool than Facebook.
Facebook really gave military and other bad people a new way to control public speech and help incite violence, massacres, etc. against humanity. Facebook makes it incredibly easy to spread manipulative speech.
Algorithms and manipulative politicians have become very professional in learning how to motivate us, very good at creating fake news that we are comfortable with, creating confusion for us, making us believe these lies, who we seem to be about ourselves, Own beliefs, have less and less control.
We in the tech industry create the tools to destabilize and erode the fabric of society.
Set lies against certain groups of people and create culture wars.
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If you use something for free, then you are the one being sold.
The first principle is that at a fixed time every night, all equipment cannot enter the bedroom, no matter what it is, half an hour before bedtime, all equipment will go out.
The second principle is that you can't touch mobile phones before the age of 16
The third principle, work out a time budget with your child
The outside world is beautiful, look at this world!
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