I stumbled across this film by accident and finished watching it. I didn't know that the original positioning turned out to be a fashion film, and I didn't look at it from the perspective of a fashion film.
1. This is a good chicken soup in a pot
A female reporter who swiped her credit card crazily to satisfy her shopping cravings first went to work in the same company's financial magazine in order to work in a fashion magazine after she lost her job. She is in debt and has no concept of financial management, but she wrote a popular financial management article, which became an instant hit.
When it was about to harvest both career and love, the debt collector revealed his true face on live TV. After losing everything, she was overcome with pain and transformed into a better version of herself.
In fact, this story is very routine, and it is the same as many stories. But we can't say it's ugly just because of its routine. Seriously, this movie is a pot of chicken soup that is cooked very well. It's fragrant and very nourishing.
So, in addition to "breaking away", what else did you see?
Second, why the heroine can succeed
The heroine's success plays an unparalleled role in the entire story, and the various climaxes of the story stem from the success of her articles. So why is her article so successful?
First of all, she writes very well. After all, as a reporter, her writing skills are unquestionable, and because she wants to change jobs, she has not stopped researching fashion magazines for so many years, writing and reading day by day, she is indeed powerful.
Second, she is smart. She is good at processing what she has experienced, combined with relevant financial knowledge, into articles that are easy to understand and have some dry goods.
Finally, it is the needs of society and readers. Many people in the movie need others to guide their financial management, but they cannot understand financial management articles that are too professional and too esoteric, but the heroine's article just fills this huge demand. So her article is very popular, so the two couples who have been stingy all their lives are willing to spend a large pension that they have saved to buy a dream RV after reading the article. Because it is understandable, it is useful. Because her article is exactly what everyone needs, so she can succeed
In addition, from the movie, we can also see the gameplay of the "fan economy": first create personal influence, and then sell things.
Three, different cross-border robbery
In fact, it's not just the heroine who robs across borders, the whole movie actually has cross-border robbery everywhere.
For example, the male protagonist. The male protagonist was born in a fashionable family, but in order to get rid of his mother's influence, he became the editor of a financial magazine. It is precisely because he has this foundation that he can recognize the excellence of the heroine's manuscript at a glance. If you change to any editor-in-chief who has no foundation or interest in fashion, presumably the first article of the female pig's feet may not be able to knock on the door of financial magazines.
However, compared with the heroine, the hero's line of robbing and robbing is more traditional. Not surprisingly, it should be an in-depth understanding of the industry knowledge, and then become an industry elite. If the heroine is the black swan of the financial magazine industry, then the hero is the snail climbing up the tradition step by step.
In addition to the male protagonist, in fact, the whole movie is also a kind of "cross-border robbery" gameplay. The whole story of the movie seems to be about how a person who is in deep shopping craving can save himself, but isn't it actually talking about [personal credit] and [personal finance]?
The movie tells everyone that if you don't pay your credit card bills and ignore the collapse of your personal credit, then you will not only lose friends, lovers, and jobs, but you will also provoke a debt collector who can't get rid of it. Compared with the real debt collectors, they are absolutely nothing.
4. The correct way to play cross-border robbery
So, how to play cross-border robbery? In fact, the movie has already told the answer: some more advanced knowledge/reasons are packaged with simple and interesting things.
It's simple to say, but without accumulation, the concubine can't do it!
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