Gorgeous and charming international shopping mall, soft and quiet lighting, comfortable warm colors, high-end cool colors of abstinence, magic notes inadvertently linger in my ears, beautiful shop assistants come to guide "education" in a persuasive manner, and the long mirrors of self-cultivation gathered in the lights I tried on my favorite clothes before, as if it was my home, some hesitation, some doubts, and more excitement. When making a decision, there will be more or less fear, fear of post-purchase conflict, which refers to the negative emotions such as doubt, anxiety, regret, etc. after purchase, usually more serious for expensive durable consumer goods. So the merchants will start the strategy to let you know that buying their products is guaranteed by quality and reputation, and it will give you a lot of security like magic, as if the beautiful life in the future will have this product the same guarantee. Even if you know the truth of Wang Po selling melons, you will still be convinced. The emptiness and fear is the need for this wonderful sense of security, so the heart wall is overturned, and I don't even ask myself whether I need it or not. Post-purchase conflicts are always unavoidable. When impulses exceed your actual purchasing power, when you realize that the psychological utility of what you buy far exceeds its practical value... I don't like to criticize irrational consumption from a high level. This can only show that I am still enthusiastic about life, and I still have good qualities to be praised. I just feel sorry for the lack of security and the same fear that different people share, even if I don’t understand what kind of experience makes people feel insecure , a sense of emptiness, but I hope that through my own article, I can tell you gently, I hope you will not be attacked in the business war without gunpowder smoke. Ask yourself what you really need. The top of the consumer class pyramid does not need to consider this issue, and money can indeed bring people a sense of security to a certain extent. If the spending power is not enough to see what you like, you can start with it, then ask yourself what you really need. When you go to buy, you will no longer be blind, but purposeful consumption, and your heart will be clearer and more at ease. Know how to shop around, know how to respond elegantly and politely followed by his own clerk: "Well, I will go shopping again, and then think about it", instead of "deeply trapped" in a store because of love, hesitating. You get what you get for every penny, but sometimes money can't cover a good taste. After seeing the famous brands in the movie, the exaggerated and bright clothes can only feel conspicuous. Even if the 315 Muji is lying on the gun, I still want to give an example, Muji, that is, diluting the brand awareness, good products, good products. The quality of life has nothing to do with the brand. I still appreciate this idea. Even if it interprets the brand image of "MUJI", the life philosophy it advocates is worth learning. When shopping in the mall, keep your rationality, know what you really need, and give yourself a sense of security. In life, if your financial conditions allow, don't suppress your liking, life needs surprises, don't entangle in pleasing your taste buds, consumption is used to enhance the sense of happiness. Don't get lost in the shopping mall when buying valuables, know your real needs, consume rationally, and may you not be attacked in the business war without gunpowder smoke.
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