Do ratings decide everything?

Guido 2022-04-22 07:01:31

The rhythm of the movie is good, and there is a sense of cohesion. But when The Morning News was getting popular, I had a very uncomfortable feeling!

The reason for the increase in the ratings is that the reporters and the anchors started the production of experiential news, which satisfied the audience's psychology of watching dramas, seeing the female anchors dressed up as cute pets to experience boxing, and seeing the reporters playing fancy games in the playground... Mike's fears were justified. Serious news was disappearing, people liked entertainment, and TV shows fed them full of doughnuts.

Rather than saying that Mike's last cooking show was finally opening his heart to join the team, it is better to admit that this is a helpless result in the face of changing times! There were no wars in the peaceful era, he was no longer the warrior reporter who rushed out of the flames and heroically rescued him, and he can't win those journalism awards in today's era (although I still don't understand why he was fired from his previous TV station?), He despised the entertainment era of the press, but he had to admit that he, like countless audiences, loved family, liked cooking, and was an ordinary person. People pay more and more attention to entertainment and enjoyment, TV shows become people who bring people joy, people like to see celebrities pretending to be ugly and other deconstructed phenomena.

Mike has to accept that, but I still think that as a journalist, you have to stick to your bottom line. The United States may be slightly looser in terms of news terms due to differences in the political environment, which is more stringent in China. I'm not saying these words must not be used, it's just that we journalists shouldn't be content to be a fool to feed our audience. We must have content that we stick to, and we can’t blindly please the audience for the sake of ratings. In the long run, the TV program ecological market will become chaotic and disorderly.

In the program group "Morning News", the core system is choreographer and director. I heard that there are many programs based on the host system in the United States, but in this show, it is obvious that the director-in-chief is the leader, perhaps for the needs of the plot. Anyway, as a leader, you must be very sober. The workaholic choreographer played by Becky makes the audience very emotional, and it also reflects the normality of media people's work. Behind the vigorous and resolute trend, are the young and energetic new generation of workplaces somewhat blindly confident, and should they reflect on what they lack? Betsy pays too much attention to the good-looking of the show, and asks the female anchor to kiss her again and again? The look of enjoying the drama on her face actually makes me very uncomfortable. Originally thought that the plot would take a turn, Betsy realized that it was not a good thing to continue like this, but she did not expect to receive an invitation from the "Today" program team? ? I can only explain it this way, this movie is just to restore how a show recovers, and the content consideration is not in place for the innovation path.

Perhaps like the era when "Quick Book" and "Supergirl" were popular, such shows can maintain a certain vitality. However, the times are changing too fast, and the audience's tastes are becoming more and more critical. Media professionals must be creative and find a balance between satisfying the audience and sticking to the bottom line. Content is king, but it doesn't mean that ratings are everything.

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Extended Reading

Morning Glory quotes

  • Mike Pomeroy: Nobody really cares that I can do this job, but... but I can. I wanted you to see that.

    Becky Fuller: That was a great story, Mike. That was... that was better than a great story, that was great television. I mean, that was bran with a donut. A bran donut.

    Mike Pomeroy: I've got a grandkid. Did you know that? Alexander. I haven't seen him since I got fired. I was embarrassed... after all I'd accomplished. And then to... come back to the news... this way. The truth is, I'd... I'd screwed up with my kids way before I got canned. Anyway, I was never at home and... when I was, I took every phone call, watching TV out of the corner of my eye. Why am I telling you this? You're worse than I am. You'd sleep at the office if you could. Let me tell you how it turns out. You end up with... with nothing. Nothing. Which is... which is what I had. 'Till you came along.

    Becky Fuller: Wait a second. Did you just say something nice to me?

    Mike Pomeroy: I told you I could banter.

  • Becky's Mom: Did you get any severance?

    Becky Fuller: Uh... there were some budgetary cuts last year, so they weren't really offering. But I have feelers out. Lots.

    Becky's Mom: Yeah, great. Honey, you think "The Today Show" is gonna call you up and hand you a job, and you have since you were eight, and it's not gonna happen.

    Becky Fuller: I don't... I know that, I do. I get it.

    Becky's Mom: This is partly my fault. I... I let your father get your hopes up. He was not a happy person, let's face it. When he saw you aim high, he started to feel better about himself, so I never said anything.

    Becky Fuller: What are you saying?

    Becky's Mom: You had a dream, you know? Great. When you were eight, it was adorable. When you were 18, it was inspiring. At 28, it's officially embarrassing. And I just want you to stop before we get to "heartbreaking".