Hayao Miyazaki's depth is one model, and Disney's industry is another model. The leader of the game has formed a unique style and a huge fan base after a long development cycle. It is not easy to grab the cake in the mouth of these big guys. Over the years, there are too many Many animators lost their strength and courage to compete in this tragic chase.
But obviously, "Angry Birds", which was produced through the world-renowned game, a big IP, had a unique talent gene from the moment it was born. In just a few short years, birds with outstanding painters and high quality have occupied the screen of almost all smartphones, and the boom in the mobile game industry has also made red and fat with thick eyebrows, dark bombs, and even stupid cute ones. Green pigs, these cute animal images gradually gained popularity, and the continuous fermentation of the game's reputation quickly attracted the attention of movie bosses. Therefore, the first classic series in Europe and the United States, "Star Wars", also began to invite small children when it was released. Birds help.
Since then, the arrival of the big movie "Angry Birds" is naturally a popular event.
How can we break the normal state of "you change bad"?
As a non-"mobile game player", before entering the cinema, I held a negative attitude towards this type of adaptation film. The lessons of history show that no matter how good the game itself is, after letting it reach the big screen, fans will be attacked by fans. It is normal to be spurned by passers-by. What's more, what the birds are going to "bomb" this time is an animated movie - an inherent pattern that has not changed for many years.
After 90 minutes, although Little Bird failed to get rid of the inherent routines of Hollywood animation, some new attempts still caught my attention.
In addition to artistic depth and industrial system, what else can be done?
In the 120 years since the birth of the movie, almost all the ideas that can be thought of in terms of plot, photography, editing, etc. have been played by the predecessors. How can we find out what makes us different and attract the audience to the big screen? ? Angry Birds gave me an answer.
Nongmei Dahong has not been gregarious since he was a child, so that when he grows up, he can only live in isolation, without friends or family. If it is not because of the invasion of the pig clan, maybe he can only be a "lonely person" all his life. From the perspective of the movie itself, it is nothing more than a very simple structure of "diaosi becomes a hero", but because the story of the bird comes from the game, the director can introduce the spoof style of classic movies in many small screens, and then use the game The material in it is deliberately made with a nostalgic kung fu film flavor, and it is matched with the "karaoke"-like nonsensical music that appears at the right time, creating a strange freshness, an atmosphere that can be infected without more investment. , so that parents who only watch with their children are rarely amused.
What can we expect from a 'negative energy' movie that celebrates anger?
From the beginning of the story, the irritable Dahong is a troublemaker. He looks cold and boring, neither likes himself nor treats others well. His introversion and stubbornness even label the protagonist as "negative energy". Become an uncompromising example of the negative.
Of course, even if anger is the theme of this film, the disgust that this negative energy transmits to the audience's emotions will not last long. When a potential crisis comes, the character of big red's cold and inner heat begins to show, and its stubbornness can Allow yourself to dare to challenge authority; when a simple bird is immersed in the ecstasy made by the enemy, Dahong's introversion makes it more sensitive, meticulous, and able to see through illusions than others; When the shameless anger of birds is properly adjusted and used properly, not only does it not hurt others, but it becomes the key to defeating the enemy.
Whether it is angry or happy, the performance of the birds is still quite powerful, and there will be some places to think in addition to laughter, maybe these contents will make you experience the joy of watching movies in "family fun" (in other words, some plots are still It's a bit dirty, but I guess only adults can understand it, and then smile), and bring some useful tips to growing children.
Will it be the pioneer of a new genre?
In today's era of lack of originality, we can see that the emerging market of mobile games is expanding its influence by intervening in the film industry. Even if it is a simple adaptation of the plot, "Angry Birds" and other genre films released in theaters In the same way, there will not be too much deviation in the processing of all aspects. The maturity of the film industry chain makes this market full of infinite possibilities. The mix and match of various styles and the wonderful restoration of classic movies can almost make "Angry Birds". " has become a benchmark in the field of "tourism reform".
Perhaps in the near future, the works created by this type of game IP will become a new and important branch of commercial films, making a lot of noise in the highly competitive market.
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