Ray Kroc, as the man who built the McDonald's empire, this biography of him is a more realistic display of his legendary life after the age of 52. How did McDonald's develop rapidly and what kind of opportunity made a life go through it? Half-middle-aged frustrated milkshake blender salesman becomes a lucrative success
At the beginning of the film we see him holding his milkshake blender and getting a lot of snubs and disdain during the drive-thru sales, but that doesn't stop him.
When he was repeatedly frustrated, he received a large order. He felt that he was going to see who was so insightful. Fortunately, he was full of this curiosity. This trip opened up a new career for him.
It turns out that the reason why opportunity is called opportunity lies in its unknown
He visited the automated model of early McDonald's and was amazed and sighed at the same time he saw a business opportunity
And obsessed with getting the franchise because he knew it would only be possible with the help and consent of the McDonald brothers. He had a vision but was not reckless, which is exactly what an entrepreneur must have.
But the McDonald brothers are a little too cautious and careful. Many things can only stand still.
But Ray wouldn't allow this to happen. He went from one person running gradually to a group of people running for him. A team was slowly built up like this.
And those businessmen who came in from the franchise also changed from a partnership to a rental relationship until the McDonald's brothers were slowly emptied.
But I have to admit that his business territory is indeed expanding. His vision is being realized step by step, and these are all accomplished without the restraint of the McDonald brothers. You know how to use the land and you know how to control and maintain the interests of your partners. It also won the hearts of customers and captured the industrial value of McDonald's. The character of Ray Kroc portrayed in the film emphasized his courage. Courage is because he believes in his vision. He persists because he believes that McDonald's will succeed. He also understands that what really matters is the value that the name McDonald's can bring.
Similarly, he is also a person who bears the pressure of overloading. In the face of his budding career and accumulated commercial loans, Ray is also very helpless and has to mortgage the house. He desperately said, please let me succeed once.
He is confused and worried about the future, but at this time, besides believing in himself, who else can one choose to believe? While the company is expanding, he is not blindly self-inflating, but is very clear about what he wants. For this goal, he can abandon everything else. is a businessman who values interests
This is why the contract with the McDonald brothers was terminated later and why only a check was written and the so-called patent fee for the registered trademark was not cashed.
On this point, I also agree that without Ray, there would really be no McDonald's brand that is famous all over the world. He is the one who promotes the development of McDonald's.
Otherwise, McDonald's is just a drive-in restaurant on the edge of a small American town. Except for the golden arched door, there is nothing eye-catching, so the patent for this registered trademark should indeed belong to Ray.
Considering that McDonald's today does have some deep American impressions and American labels
Maybe you will say that it is against human nature, but on the other hand, there is a person who sees the value of your product and transforms and upgrades it to make your dream come true. Even if the final result is not yours, we worked together for it in the early stage of creation. Now I try to be gratified by its success. In addition to the career part of the film, I also briefly talked about Ray Kroc's personal life. Although the first wife gave him encouragement and support, she always owed some heat. It is not perfunctory, but it is not 100% trusted Especially when Ray postponed the dinner time and time again and took the risk of trying new things, so that the economic foundation that had just stabilized was facing a crisis, especially the mortgage of the house made his wife a little disappointed, but it was at this time
Ray met his second wife. She had the vision and talent to help Ray in her career. A piano ensemble made the relationship come naturally.
She and Ray could be called love at first sight, but compared to the first wife who had no vision, she was a little inferior, so Ray, who was also very decisive in emotional terms, chose to divorce.
Maybe you think Ray is a little too clear and cold in dealing with interpersonal relationships
But have you found that his team is all selected by himself and that these people have basically worked with him for a lifetime, dedicating their time and energy to the McDonald's business
So we have reason to believe that he is a good boss who treats people with sincerity and strict requirements, not someone who is emotionally determined
If you are tired of reading the biographies of Jobs, Zuckerberg, Hawking and others, you can also read the story of Roy Kroc, the founder of McDonald's.
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