Dick McDonald:
I just have to ask you one thing. Something I've never understood.
Ray Kroc:
Alright.
Dick McDonald:
That day we met, when we gave you the tour...
Ray Kroc:
Uh huh. What about it?
Dick McDonald:
We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just...
Ray Kroc:
Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed.
Dick McDonald:
How do you know?
Ray Kroc:
Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh?
Dick McDonald:
And?
Ray Kroc:
How many of them succeeded?
Dick McDonald:
Lots of people started restaurants.
Ray Kroc:
As big as McDonald's?
Dick McDonald:
Of course not.
Ray Kroc:
No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special.
Dick McDonald:
Which is?
Ray Kroc:
Even you don't know what it is.
Dick McDonald:
Enlighten me.
Ray Kroc:
It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life.
Dick McDonald:
That's clearly not the case.
Ray Kroc:
So, you don't have a check for 1.35 million dollars in your pocket? Bye Dick.
Dick McDonald:
So if you can't beat'em, buy'em.
Ray Kroc:
I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do.
Dick McDonald:
You don't have it.
Ray Kroc:
You sure about that?
Ray Kroc:
Bye Dick.
