In 1954, when Ray Kroc, a 52-year-old abject milkshake blender salesman, called the McDonald's Brothers hamburger restaurant to check the number of orders, neither side had any idea what fate would play. The two-hour best commercial film of the year, I watched it twice during the two rainy nights, and I still think it was wonderful when I think about it.
In recent years, what everyone is interested in is nothing more than the legend of innovative characters such as little Za Musk, but for the early days, the three major pop culture symbols in modern America, McDonald's, Coca-Cola, and Marlboro, who are their founders? What way did you go? First of all, many people don't know who they are, because of age problems and personality problems, and is the road to industry only made by sales channels? Comparing the past and current entrepreneurial paths, all successful cases have the same goal in different paths, and there are always a few characteristics.
1: All legends originate from an unexpected encounter. Just like Ray suddenly received an order for six mixers and decided to visit McDonald's, but found out that McDonald's has a special production and sales model, and then immediately thought of a franchise plan. When he went back, he gave up the house and ran a restaurant instead of selling mixers.
2: When life is on the line, there will always be a noble person to rescue. When 'Ray Mortgage Remortgage opened to the 13th franchise store, cash was no longer sustainable. At this time, a magical banker suddenly appeared, and immediately told him a financial operation plan, which revitalized the whole situation at once.
3: Almost all business wizards are born in sales. Sales have eloquence, extraordinary observation, long sleeves and good dance do not make people feel so fake, and have an indomitable energy, the most important thing is not afraid of rejection and failure, and there is no face burden.
4: The soft is soft, the hard is hard. In the end, Ray only used the price of 2.7 million US dollars, and took the legal route. He got the McDonald's name and the golden arch logo from the McDonald's brothers, and has since called himself the "founder" of McDonald's. The whole process is relatively dark, although God's return God Caesar's business belongs to Caesar's business, but I always feel that this point is particularly debatable for this person.
5: Whimsical ideas are always appropriate. When McDonald's had only one restaurant, his success lay in his latest fast food concept. In order to be fast, his entire operation mode was quantitative and scientific. At the same time, he selected the most popular French fries, hamburgers and hamburgers in the original complicated menu. As the main core product, soft drinks were simplified and concentrated at the point with the highest profit margin. These business practices were unique among many restaurants at that time, which was an innovation of that era.
6: The fundamental of any business is to make money. Increase the gross profit margin internally to make money, and external loan investment and financing to make money.
7: Chicken blood will always be beaten. With the most dilapidated motel in shambles, 52-year-old ray with a promising future falls asleep listening to a lecture on success.
8: What is the word of the Wanfo Dynasty? At the age of 52, he began to approach the ultimate ray of life. Many years later, when he answered someone asked him what the key to his success was, he said, Persistence, nothing in the world can take the place of persistence. This may be the famous school of all successful studies-persistence , nothing can replace persistence.
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