McDonald's is the world's largest fast-food chain, but few people actually know its thriving background, and now there's finally a biographical film starring founder Rick Locke. "Big Entrepreneur" is directed by John Lee Hancock, director of "Unprepared" and "Big Dreamer". It describes how Kroc, 52, who was just a milkshake machine salesman, took the management right from the McDonald's brothers and turned the town into a small town. The restaurant has developed and spread to the world, becoming the world's largest fast food restaurant group and real estate company.
Lei, who only wanted to expand the business territory and make McDonald's a national brand, and the McDonald's brothers who were very persistent in restaurant management and focused on service, eventually parted ways because of the inconsistency of their philosophy; and the honest people in this world are destined to suffer. McDonald's, who has no ambitions Brother, I finally handed over the brand that I had painstakingly built, and let a surnamed Kroc claim that he was the founder of McDonald's. Ricklock, played by Michael Keaton, is cunning and cunning. He is not a "good guy", but he is really admirable. After all, shopping malls are like this. Without his scheming, where would McDonald's be today? The script style of the film is very similar to "There Will Be Blood", which tells the rise of the oil tycoon, and "The Social Network", which tells the story of Zuckerberg, the founder of the social networking site Facebook. Speaking of entrepreneurship and brand management, the pits here cannot be finished in a short time. Investments in the process of enterprise development, such as investment, and the game between founders and shareholders are also profound knowledge. The story of Yidaoyueche and LeTV happened bloodily around you and me. Without further ado, let's focus on the opening paragraph, how the director expresses the embarrassment of the protagonist.
In the opening paragraph, a close-up shot of the protagonist Kroc persuades customers to buy his milkshake mixer, and it takes a full minute and a half before switching to the next shot: two people in a relatively empty environment. When I first watched it, I thought the protagonist was practicing how to sell in front of the mirror. After seeing the second shot, I realized that he was really doing sales. Judging from the environment, the business was really average and relatively deserted. Such an environment also implies that the latter business is destined to have no good results. The client simply perfunctory and walked away.
Next is Kroc walking out with the milkshake mixer. The whole feeling is not easy. It is inconvenient to move things, and it is inconvenient to put them in the trunk. After sitting in the car completely, I started to look at my schedule. There are people who want to visit later, so I have to be in a hurry.
The next paragraph is that he is waiting for a hamburger. This paragraph is also a brief introduction to this industry, in order to compare the emergence of the new model of Ray Brothers. To put it bluntly, it is to show the pain points of this industry. Compared with the newer business model, it provides a persuasive basis for the rapid development of the latter. After reading the watch, I took a shot of a hamburger introduction, and when I introduced the surrounding environment, the ambient sound sounded stereoscopically, explaining the current situation around the hamburger industry and giving people the feeling. The noise outside and the unease in Kroc's heart are contrasted with the unruly children and gangsters around, which makes the negative impact of the environment of this industry on the society manifested. The following conversation just revealed a very painful pain point, that is, the waiting time is long, and the orders placed are often wrong. While waiting for the burger, the director added another episode of Kroc recalling his failure to sell a milkshake blender, letting the time pass, and then picking it up, ordering the meal came a long time late, and it was still wrong.
If the opening paragraph is not enough for Kroc, an old man with a midlife crisis, it is followed by a scene where he talks to his wife on the phone at night, which makes the old man's embarrassing situation fully realized. Even though I didn't have a job, I pretended to have a job and hung up the phone with my wife pretending to be very busy. The protagonist is listening to inspirational books, which shows how much pressure he has in his age group. He also needs to listen to inspirational things to cheer yourself up so that you won't let yourself give up. It is because of such a mid-life crisis that he has the courage to vigorously develop McDonald's and give his life a bigger bet, even if he wins once. Let's talk here this time.
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