Ray, the famous McDonald's giant, actually everyone knows that McDonald's food profits are trivial, and the real power lies in the real estate industry. He buys land and leases it to the operator of each branch, which can not only control and supervise the operation of the store, but also mortgage the bank to obtain funds, and at the same time sit on the real estate.
Whether it was the design of the McDonald's assembly line, the idea of real estate expansion, or Ray's last wife, none of it belonged to him in the early days. But he is like the most cunning hunter in the forest, with super intuitive ability to identify the prey, and then smirk to establish a link with the prey, taking the right time for himself. Never hesitate, never be soft-hearted, never fall into small local interests. What is left is the anger to sadness of the two McDonald's brothers, the powerless silence in the early stage, and of course the win-win situation of the partners.
All moral accusations against Ray are weak because McDonald's chose him.
If we stop being so arrogant, let's look at the drama of life from a different perspective. You will find that you will choose people to realize your dreams. Dreams have their own vitality.
I once formed my own trot group, and when I finished the basic structure, I realized that it didn't really belong to me. Like us, it has its own name, slogan, appearance and style, and every member of the group with flesh and blood has every experience. It is itself a slowly growing child, and it has its own destiny. We are all just more or less, heavy or light participants.
Us, no one can really control it.
It has its own vitality.
It just chooses us, presents through us, and we happen to have that fate and privilege.
The sense of family that McDonald's represents, the American dream, its rapid and widespread expansion, its need for a strong host, its growth savage and unique at the time. It is not a god. At the beginning of its birth, it needs the rigorous and conservative McDonald brothers to demonstrate the feasibility of the design, and then it needs Ray to take a fancy to the expansion of the brand and people who provide real estate supply ideas to continue to survive.
McDonald's had its great vitality in that era, and in order to accomplish these missions, of course, it had to choose these just right people.
Humans, in essence, can't control anything.
Cherish it when we have fate, and take a good look at the opportunities we were born to be.
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