RULE NO.1
At the beginning of the movie, Ray drives a car to sell milkshake machines everywhere. However, it is difficult to open up the situation. The pace of traditional fast food restaurants is very slow, and customers often take 20 or even 30 minutes to get it. Food, food is served to customers by waiters, plates (often lost), and waiters often get the wrong food or drink ordered by the customer (chocolate or strawberry?). Therefore, ordinary fast food restaurants do not need milkshake machines at all. Suddenly, one day, Ray received a call from his secretary, saying that a store wanted 6 milkshake machines! Ray thought he had made a mistake. Usually, it would be good to buy one, but why did he want 6 all of a sudden? So Ray called the person who made the reservation, and the voice was very loud, and said: Yes, we made the reservation, and we need 8 milkshake machines now, not 6.
Ray decided to drive and see for himself.
RULE NO.2 Do the right thing.
The brothers are very creative and start a new era of fast food service, but they are very conservative in the expansion of the chain. As for Ray, as a salesman, he has been to many fast food restaurants, and he immediately found out Given the value of this store, he began to think about a grand idea: almost every American neighborhood has 2 iconic things, the church and the American flag, and he envisioned a special third iconic building, the golden one. Yellow Arch, he hopes to open McDonald's restaurants to thousands of American communities. When people go to church or go to the ball, they can eat the food provided by McDonald's.
He finally persuaded the McDonald's brothers and agreed to open a McDonald's authorized store. Although he had to, he readily signed the harsh contract provided by the McDonald's brothers, for example, all things in the McDonald's store (including but not limited to product changes, Process changes, etc.) are subject to the approval of the McDonald brothers.
RULE NO.3 Be a little adventurous
Ray went to many banks, but no one was willing to lend him a loan. As a last resort, he mortgaged the only house in the family, and told the bank not to call the home. That day, he squatted at the location where he chose the site, which was still flat. He grabbed a handful of dirt and whispered to himself: Do the right thing, just this once.
Many times, when we watch movies, we think it is normal, but if you have a sense of substitution, a salesman in his 50s who mortgages his only house to build a very new restaurant will lose everything if he is not careful. This is actually a very risky decision. We saw through the rearview mirror that the protagonist succeeded, but at that moment, he was actually apprehensive and worried.
RULE NO.4 Persistence and innovation
are very fast. McDonald's has opened 9 chain restaurants. However, the company's cash flow is very poor. After deducting the commissions from the McDonald's brothers, the company is even losing money. The bank collects debts and makes phone calls. When he arrived at his house, his wife was angry: what if we lost our only house?
It turns out that the machine that makes milkshakes consumes too much electricity. Although the company is prosperous, it is actually not making money. The wife of a branch has developed a method to brew milkshakes, although the taste is as good as normal milkshakes. , but the stubborn McDonald brothers disagree, how can a milkshake be without milk?
RULE NO.5 Breaking the routine
, the company is almost out of business. When the bank was talking about lending, Ray met a financial consultant. The nobleman analyzed the company's finances and gave Ray the suggestion to open a real estate company, buy Land, and then lease the land to the newly opened McDonald's chain, so as to solve the company's cash flow problem and get rid of the control of the McDonald's brothers, and, in order to cut costs, Ray insists on promoting brewed milkshakes in McDonald's stores nationwide , Ray said, contracts are like hearts, meant to be broken. McDonald's brother Mike had a heart attack. Ray went to visit Mike and gave him a check, meaning, fill in the numbers, and I'll buy the McDonald's brand. The brothers proposed 2.7 million (2 million after tax) plus an annual profit of 1%. For the 1% profit share, Ray agreed verbally.
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