This is a start-up movie about McDonald's, and I think the way customers eat burgers is exaggerated. The change in the model is from reducing dishes, selling only the best-selling dishes, to increasing efficiency, scientifically designing workflow and staffing, and constantly finding problems, asking and solving problems, which is a feast of efficiency and a high-speed food production line. How to expand the scale of the enterprise? Franchising is the solution, how to ensure product quality, with the right people and strict supervision. From high-speed food production lines to large-scale quality management. Advertising, appearance design, preferential activities, quality of dishes, management mode, are indispensable. I think the main character of the movie is less like a salesman and more like the mindset of a company president. A comprehensive contract in black and white, with full oversight and authorization for any changes. Selling investment projects, not stocks or others, but opportunities to make money, is the process of finding partners. What are the core values of an enterprise? Land, fixed facilities. So McDonald's is not selling restaurants, but real estate. The solution to franchising is to control the restaurant from another angle. The value of a brand is immeasurable. McDonald's corporate culture is that persistence and determination are all strength. There are loopholes in any contract. If you want to control the contract, it is not enough. The key is to constantly patch the loopholes and maintain people's hearts. Human value is the core of enterprise survival and development
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