It is necessary to choose segments of life, to shape characters, and even to dig out the core essence of characters. In the midst of many controversies (after all, Apple users, colleagues, employees, family members, and friends have different positions and concerns, there are already Different views; not to mention Jobs’s wife, daughter and ex-girlfriend, new and old colleagues, former collaborators become later competitors, naturally there are also various conflicts of interest, these are even more unavoidable conflicts), use those Specific "words" (I think they cannot be tampered with), gather them in a limited time and space context, make them conflict or resonate, and lead us to explore a real Jobs, an absolute Jobs.
For Jobs, we may have a doubt, just as Jobs' best buddy, the original partner, another founder of Apple, Woz, the engineer who built the Apple computer by himself, also questioned Jobs: You can't write code, no An engineer, not a designer, you can't even hit a nail with a hammer. I built the circuit board, the GUI was stolen from Xerox PARC, Jeff Raskin was the leader of the Mac team, and then you kicked people out of your project, and it was all... just Even this chassis was designed by someone else. Why, every day I see "Steve Jobs is a genius", what did you do? Jobs' answer: I play the band, and you're a good musician, sit there, you're the best in the row. Obviously, this is how he sees himself: orchestra conductor. Before, he mentioned to Woz: Once I met Seiji Ozawa at the Tanglewood Music Festival, a maverick conductor, who grasped the skills and details with great precision. When I asked him what was the job of conducting that a metronome couldn't do, surprisingly, he said, "Musicians play instruments, and I play with the orchestra." Because of this, he treats others very harshly. To be precise, As the movie shows, it's "indifferent and unscrupulous". And if we regard him as the conductor who plays with the orchestra, we understand him as a "machine" who only plays instruments under the stage, without any "friends" worthy of looking up to "people" or looking up; and understanding him as an artist, Only care about challenging their own realm and creating the best work, without thinking about pleasing the audience at all. I think this is the most direct and accurate understanding. Such an understanding may not be true, but as far as the movie is concerned, in terms of the evaluation he has obtained and the achievements he has achieved, it is the most logical to straighten out all relationships and resolve some doubts. Below is my proof process.
First of all, let's take a look at his colleagues. He just treats them as "machines under command", and everything must be in accordance with his own requirements and achieve the kind of effect he needs. Something went wrong at the first press conference. It turned out that Jobs' plan was to create a "sensational" effect, as attractive and appealing as his previous Apple commercials. But there were several problems. One was that the computer actually crashed because of the "language demonstration" that Jobs wanted. Andy, the engineer who was in charge of the project before, told him that the "demo was unstable," but Jobs ignored it. Until it was about to start, and finally something went wrong. Although this was originally only 20 minutes out of 2 hours of the entire conference, the voice software had not been promoted before. Both Joanna and Andy persuaded Jobs to give up, but Jobs was determined to release it. He even threatened to point out at the press conference that if he failed, Andy did the failed part. The final solution is to secretly replace the 128 memory of the demo computer with 512 memory. Maybe this is bad for business ethics, but that is what Jobs wants. In his words: Because of Hollywood, they made the computer so scary. So, it has to say "hello". The second is that he wants the entire demonstration venue to be "black through", and even the sign lights of the escape exits, he wants to turn off. Of course, this can make the live effect more shocking. He urges another Andy (a female assistant). Andy's response: The property talked to the fire department and they would never agree that we turn off the exit sign lights. And even if Jobs was willing to pay the fine, the fire department's attitude was to break in and drive everyone away. It was clear that Andy had done his best to fulfill Jobs' demands, but it was clearly not in compliance with the law or the safety needs of the attendees. However, Jobs's attitude was still tough. He said: If there is a fire, everyone will run to the exit without the indicator light, and it will be too meaningful for those who survive. For those who didn't survive, it's a little less meaningful, but it's still very cool. Listen, I...I want all black, black through. Turn off the exit lights, don't tell me how. Obviously, this is "unscrupulous", purely for the "better effect", he will go beyond the law! The third thing, more important and more absurd. Jobs wanted to release the product's expectations: 1 million units sold in the first 3 months, and 20,000 units per month thereafter. But Joanna, in charge of sales, warned that he couldn't expect so much, because Jobs had previously "supported menus, windows, clicks, and high-resolution graphics operation" to achieve his own requirements, replacing the 6809 with a Motorola 68000 chip, reducing the cost from 1500 The dollar rose to $2,500. This price is too high, beyond the ability of many users. However, Jobs still insisted on quality and price, and he must let consumers choose one or the other. However, the objective facts will not take into account Jobs' expectations. In the end, Apple's user-friendly product only sold 35,000 units in the month it was released. Because of the failure of the Mac, Jobs was kicked out of Apple.
Second, we can see how he treats people from the partner side. John Sculley was originally recruited by Jobs and served as the CEO of Apple. Jobs believed that he was on his side, but because of the failure of the Mac, Sculley was on the side of the board of directors and passed a resolution of the board of directors to kick Jobs as the founder out apples. Their dialogue, it seems that there is not much conflict, including the final "reconciliation", but it is clear that Sculley's "betrayal", the problem is obviously also in Jobs himself. He wanted Sculley to be a puppet he manipulated, and he even offered: I want you to kick them (board members) out of the window once... Just the nearest (windows) will do. We knew that was obviously impossible, so Sculley had no choice but to kick Jobs. More important than Sculley is Woz, who is the most important "buddy" of Jobs. After all, they started the business together, and at the beginning, even for a long time, we know that Apple relies more on Woz's head Contribute technology, not Jobs' head providing ideas. Jobs also attaches great importance to Woz, he always arranges the first meeting to him, and is always willing to listen to him scold himself and criticize his products. Even when Sculley was about to fire Woz, Jobs kept him and gave him immunity. But, even in the interview, he said Jobs was arrogant and vitriolic. Even face to face: "Steve is a jerk". Your product is better than your character. Jobs also took all the bills. Jobs, however, would not accept Woz's comments, such as thanking the Apple II engineering team at the Mac launch. Apparently Apple had multiple teams working on the product, and because the Apple II team wasn't valued by the company, morale was low. From Woz's point of view, he thought it was necessary to encourage everyone at the press conference. But Jobs said: I don't want to insult Woz, I just feel that at this point in time, it is very inappropriate to look back. Why did Woz come to the press conference to make a request to Jobs? It was because he had a large group of engineers working with him. Jobs did not agree. So how did Woz face those engineers? Therefore, Woz, who takes credit for himself, believes that Jobs has never respected himself. He even felt that Jobs' giving himself "immunity" (a gold medal for immunity from death) was an insult to him, so why would you give it to me? In short, we can say that Steve Jobs was benevolent and righteous to these friends and partners in his own mind, but in fact he did not consider their positions at all, nor how to respect them, he was thinking about issues from his own perspective. Even these partners, as far as he is concerned, are just musicians under his command, just the best and most important musicians in the front row. Perhaps in his understanding, as conductors and other musicians, they perform their own duties and do their best. But no musician can accept such "disrespect".
Finally, let's see how he treats his loved ones. The movie is special, but it doesn't feature any of Jobs' legal "relatives", nor does it feature any "current wife" or "lover." Instead, he chose Jobs' ex-girlfriend Chris Ann, his daughter Lisa with Chris Ann, and even his biological father. Maybe it's clearer to start with the most distant biological father. In the film, Jobs and Sculley had an appointment at his biological father's restaurant (of course, this was all just to comply with the "Three Uniforms"), Sculley thought he should tell his biological father, Jobs said: if he said it, he would probably find someone. Why don't you sue me. In other words, Jobs didn't want him to ask himself for money and trouble himself. can you? Will do. As shown in the film, Jobs' ex-girlfriend, she is still young, although with children, life is difficult, and wants to apply for aid. But knowing that Jobs was developed and the company's market value was several hundred million, she came to the door. And every time she complains, she is ill and needs to find a dentist and treat sinusitis. Every time the conversation turned out, Jobs promised a check. And what was the result? According to what Jobs told Lisa, Jobs spent money just to have a home for his daughter, but the house was sold, and it was not worth the money (I bought her a $400,000 house, and now the price has doubled , she sold it for two magic stones and a bowl of soup, she used the money from the house to travel to Europe... She spent a bunch of money on antiques, and then sold them for a fraction. She spent what I gave you money). In any case, according to our thoughts, it is time to talk about feelings with this mother who gave birth to her child. However, Jobs was very indifferent, and it was even clear that he cared more about his "money". Maybe Jobs was young and ignorant back then and just covet Chrisanne's beauty, but now Jobs naturally can't accept such a "stupid woman who lives like a parasite", so he doesn't talk to her at all. From the very beginning, he had avoided the so-called "genetic test" (the test results said that Jobs had a 94.1% chance of being his biological father, and Jobs did a calculation based on the data of the blood test, and then reported to Time Magazine. said: 28% of men in the United States are likely to be the father of a child). It was of course excessive, so it caused Chrisann's anger, and even Lisa was quite angry about it as an adult.
For Lisa, though, it's clear that Jobs had more of a fatherly heart. Maybe for his children, he can put down all interests and show his love. He eventually admitted that his computer's name, Lisa, was for his daughter. Although he had conflicts with his daughter, he was willing to give up the press conference for her daughter in order to seek her understanding and maintain the relationship between father and daughter. Even when he saw the Walkman on his daughter's body, he proposed on the spot to design a more compact and delicate one for her to listen to at any time (I want to put music in your pocket, hundreds of songs and 500 songs, about 5 Hundreds to 1,000 songs, put them in your pocket. Because I can't stand seeing you with that inexplicable Walkman) to please my daughter. Why be so nice to Lisa? If you have to find the answer in the film, the only answer is that Jobs saw himself in his daughter, and he found Lisa's cleverness (learned to draw with Mac Paint all at once, because Mac was originally designed for image processing), and he Immediately promised to give Chris Ann money.
So, here we can piece together a complete Jobs. Jobs asked his colleagues to accomplish their "goals" without caring about others. Therefore, in the eyes of his colleagues, such an inhuman and unreasonable person is so cute. Just like the dialogue between Andy and Jobs at the end of the film. Andy said: Why do you want everyone to hate you? Jobs replied: I don't want people to hate me, I don't care if they hate me or not. Therefore, if we understand Jobs from the perspective of "doing things right, not people" and from the perspective of "pursuing an ideal state", we can understand why he treated people like this. Jobs took a distant and indifferent attitude towards those so-called relatives. He didn't like them interfering with his career, and he didn't want them to ask for anything from him. But for his daughter Lisa, he showed the love of a father, Although this kind of love may be far inferior to other fathers. However, we can see that at the end of the day, what Jobs valued most was his own cause, a cause that could change the world (“The ad only said that MAC would save the world” “Explained to the fire chief that we were here to change the world”) , As for other energy, at most, he will free up to love his daughter, take care of the demands of his friends, and then would rather offend the world than care. In this way, it is not difficult to understand why only Steve Jobs can become such a popular entrepreneur, because he is what he understands, the guy who conducts the orchestra.
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