Everyone will grow old, but not everyone will grow up. This is nothing else but our children's films. From "Black Cat Sheriff" to "Hulu Baby", our children's film workers have gray temples in their hard work, but our children's films have always stayed in a certain era of the last century. I believe that the release of "Madagascar 3" must have given many children's filmmakers a breath of fresh air. A children's film can actually present a parody classic to an older audience, convince a younger audience with jokes, and convince a male audience. Speaking of inspiration, playing romance with female audiences...
Once upon a time, children's movies were only synonymous with "pediatrics" in many people's dictionaries, as if putting two balloons and stacking a few dolls in front of the big screen were all done. But just these few tricks, in that era of relatively closed information, they have successfully "fudged" a generation. Since it has been tried and tested, it will naturally intensify in the new era. Mediocre works such as "Submarine Story 2" and "Super Frog Warrior: The Mighty Instructor" are rampant, and even "The Legend of Qi Jiguang Heroes", which obviously stays at the level of FLASH animation, can also rush to the top. The big screen reaches out to the audience for money. As for what happened to the film, "Anyway, it's all about fooling children!" One sentence revealed the secret.
The IQ of children's movies is far from keeping up with the development of children's IQ, and with a stern and preaching attitude, children really can't find the motivation to spend money to go to the cinema. To put it bluntly, the most "down-to-earth" attempts in domestic children's films are nothing more than a group of unreliable sheep and a big gray wolf who can never catch a sheep, not to mention that there are still tens of thousands of technically 3D visual effects. Li Lu, just in terms of conception, the so-called jokes are just the accumulation of Internet jokes, and the combination of teaching and entertainment has become "foolish" teaching and fun. Just as our children's filmmakers were struggling to explain why wolves could never catch sheep, Madagascar 3 hit us with a deep sense of human animalization and animal humanity. The animals abandoned by the zoo originally wanted to go home, but after struggling with countless ways, they blindly chose to reach their destination through the strange and funny adventure of a circus tour. Just when we thought that the animals should live the happy life in the fairy tale after they successfully returned to the zoo, the animals abandoned that original dream because they fell in love with this free life. This kind of children's film with primitive philosophical meaning hidden in laughter and laughter really makes those domestic colleagues who only talk about cats and mice blush.
Going back to the source, the low profit of children's films is the main reason why the industry has been stagnant. An adult movie star can take tens of millions of dollars in salary by waving his sleeves, and a domestic children's movie can't even raise millions of production costs. In addition, child audiences enjoy half price or even free tickets, and the profit of the film producers is only half or less of other films, and movie theaters are reluctant to watch good shows for no reason because children earn half of the money. But an excuse is always an excuse, never a reason. Three hundred and sixty lines, the number one champion, look at the success of the "Kung Fu Panda" series in the world, the national treasure "Dongdu" Hollywood, and then export to domestic sales, earn a lot of money, children's movies are really not pediatric at all .
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