In fact, in retrospect, when I was a child, I watched American sci-fi movies, and there were many implanted advertisements of McDonald's, Coca-Cola, and Adidas, including Sony's implants everywhere when Japan was rich in the 1980s and 1990s. At first, I didn't realize it was implantation Advertising, and later felt that old and American merchants had the money to use the power of film to promote their products, and now it is the turn of Chinese companies to have money, so they are also implanted in various ways. It's just bleak that we recognize their brands and they don't recognize our brands. Although we use WeChat every day, we still have to laugh at it when we see it in a movie.
I remember that in the first part of "Transformers", there was an experimental energy cube that could intelligentize product ideas. At that time, this bridge was used to implant Nokia into it, and it seemed that there was also an implantation of eBay. I was in the cinema at the time, and the young audience around me couldn't stop laughing when they saw these implants. At that time, Nokia was still a very good brand, and most of the young people who entered the cinema had a Nokia in their hands. Seeing such an implant not only did not see the boos, but also felt a little interesting.
Later, in the series like "Transformers", it continued to make money from domestic enterprises and even local governments. The plot was also full of 180 degrees of falsehood. If I remember correctly, the first Transformers movie was from China or the United States. The imaginary enemy, the president is still a jerk who eats dessert on Air Force One in red socks. However, from the perspective of implantation, the American team also looks down on these Chinese brands, especially milk, and the implantation is blunt and has no plot. There is also the fourth tourism promotion that Chongqing Wulong paid for. It turned over in Hong Kong and turned to Chongqing. This implanted ghost can tell that it is Wulong. The money was taken by the producers to dilute the cost...
Secondly, I saw that many friends could not accept the Chinese-faced actors this time.
I have always been curious, these actors in Hollywood have always worked extremely hard for their roles, often learning various accents, losing weight, and gaining weight for a role... But almost no actor says that Chinese people can understand it without subtitles even when the plot requires it. in Chinese. We do understand that they are still far away, psychologically far away.
I still remember watching "Li Gou Hi" on station B when Masato Sakai spoke a blunt but still standard Mandarin, the fans still had a lot of excited likes. There are also Chinese stalks like The Big Bang Theory and the rest are also used by everyone to make fun of them. Foreigners can mention Chinese elements, or even directly use Chinese elements to tell the whole story. Like Mulan, Kung Fu Panda, but we still can't stand our own native actors running into Hollywood movies to save humanity.
The general feeling is that we are reluctant to accept things that go against our habitual awareness.
In our minds, regardless of the skin color or race in American movies, there is no sense of disobedience if they are Americans. When a Chinese appears, they feel that they are suspected of special confessions, and they will play every minute.
Of course, this is not without exception. For example, in the same director's "The Day After Tomorrow", China accepted refugees from the United States. In "2012", China has become a highland and an ark factory for the world to avoid disasters, so there are fewer complaints.
The way of implantation is very important. First of all, the audience must feel that this is a setting they are willing to accept, so as not to be disgusted. The same is true for our domestic brands and actors.
It's not that your products appear in American blockbusters, and Chinese people feel that drinking your milk is a good thing, and Americans don't even know that your milk is a brand that exists in real life. If you put the camera in China, Yang Ying chatting with domestic parents or boyfriends on QQ may reduce the sense of disobedience much more than two old beauties.
The same is true for our actors. It is not that they can improve their status in the hearts of the Chinese people by acting in American blockbusters. On the contrary, if the characters are not attractive (and they have no acting skills themselves), they will only attract more black people.
Our country is rich, and our film market is about to surpass the United States to become the world's No. 1. This is a fact.
But no matter if you come to China to make money from Hollywood or our upstart companies and actors, we all treat the audience kindly. In fact, if you make Minions, Dabai, and Zootopia, audiences all over the world will pay for you.
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