March Movie Market, "Hurricane Rescue 3" is the only tough guy action movie. This is undoubtedly fatal to the Chinese audience of the Kung Fu Gang. The same is true at the box office: From the perspective of box office performance, "Hurricane Rescue 3" accounted for 27.28% of the screenings on the day it was released on Friday, and the box office reported 31.8 million on the day. In the following two days, "Hurricane Rescue 3" maintained the high-ranking film on the first day of release. By the end of the 22nd, the box office exceeded 100 million in only three days. Not only in China, Hurricane Rescue 3 knocked The Hobbit: The Battle of the Five Armies out of the top spot for three consecutive weeks in its first week of release in North America, and its first week in Hong Kong and Taiwan. Get the box office champion. As the saying goes, "one is over two, but three is over." Why is the film "Hurricane Rescue 3" shot three in a row, and why is it still a box office hit in China?
The first Chinese card: the pilot trailer is implanted into the localization of "Prison"
The international blockbuster is no longer like it used to be, just introduction and release. Through the full cooperation of Chinese and foreign film and television companies, there will be quite mature planning and publicity in the early, middle and late stages of the film's release. For example, the pilot trailer of "Hurricane Rescue 3" is awesome! This is the most creative movie trailer I've ever seen! From Ke Zhendong, Li Daimo, Zhang Mo, Guo Meimei... all the way to Wang Xuebing! All the leading actors of the so-called "Prison Situation" appeared in the movie trailer of "Hurricane Rescue 3"! God-like editing without any sense of disobedience! What an international blockbuster! Absolute surprise! It made Chinese audiences full of curiosity about the film before it was released.
The second Chinese card: Liam Neeson is the most famous international superstar in China
Counting the latest "Hurricane Rescue 3", this is the 18th film starring or dubbing Liam Neeson to be released in China. It surpassed Jason Statham (15 films) and approached Nicolas Cage (19 films), becoming the second most familiar international superstar to Chinese audiences. And convincingly, despite Liam Neeson's age, 14 of these 18 films appeared after 2008. It can be said that Liam Neeson is also quite well-known among young audiences.
Liam Neeson has absolute box office appeal in China! In 1994, he was nominated for an Academy Award for Best Actor for his role in Schindler's List. In 1996, Liam Neeson won Best Actor at the Venice Film Festival for his role as "Michael Collins" in "The Pride". After that, Neeson starred in films such as "Star Wars", "Gangs of New York" and "Love Actually". In April 2010, he starred in "The Battle of the Gods" was released, in which he played the god-king Zeus. It can be said that these characters are Hollywood blockbusters familiar to Chinese audiences.
In 2008, Liam Neeson appeared in the first "Hurricane Rescue", and the inspiration of the ghost director Luc Besson made this low-cost French-made American action film one of them. It was a sensation in the United States, and American audiences who were accustomed to watching superhero blockbusters with computer special effects regained the excitement of muscle and tough guy movies 20 or 30 years ago. More importantly, the story of Liam Neeson winning by himself is an absolute American hero myth. His love for his daughter is also a universal love story.
In the "Hurricane Rescue" series, Liam Neeson played the never-give-up tough-guy protagonist Brian Mills, who has also become a model for the image of the brave dad on the screen. From the first to the third, the "father-daughter relationship" that lasted 9 years. Both Liam Neeson and Maggie Grace, who plays Mills' daughter in the film, are red to purple. Maggie Grace has also been favored by Hollywood in recent years, and starred in big production films such as "Twilight Saga 4: Twilight". The story of "Hurricane Rescue 3" is not old-fashioned at all, and she is no longer a hero saving her daughter. Instead, he fell into the cloud of suspicion of his wife's murderer. And family love will always be the type of international blockbuster that Chinese audiences can understand and watch the most. Therefore, the unconventional story of "Hurricane Rescue 3" will naturally be well received by Chinese audiences.
The third Chinese card: the national treasure panda becomes a birthday present
In order to please the Chinese audience, Chinese elements were added to "Hurricane Rescue 3", and Liam Neeson gave his daughter a birthday present at the beginning of the movie, which is the Chinese national treasure panda doll, "Panda King", etc. The addition of Chinese elements is enough to see that "Hurricane Rescue 3" attaches great importance to the Chinese market. Olivier Megaton, the director of "Hurricane Rescue 3", also recently came to China to meet Chinese fans. I believe that the moment I saw the giant panda, I felt a sense of pride as a Chinese. More and more international blockbusters are paying attention to the tastes of Chinese audiences!
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