The story of the movie is actually very simple. I think the mainland's translation of the film is very good. "The Lost Chef", the film describes a restaurant chef who was fired because of a blog by a local gourmet. With the help of his friends, he started an interesting car trip. During this period, his son used Twitter marketing to accumulate a good reputation for the chef and returned to the restaurant with American style. Story This is the simplest story I want to tell. The music of the movie story and the progress of the story are very simple, without too much elaboration, the whole movie feels very comfortable, American food, American music, many scenes suddenly feel like swinging along, the production process of the food in the movie is great , there is a kind of food on the tip of the tongue.
One of the interesting things about the movie promotion is Twitter, and the whole process of promotion. Chef's son uses Twitter's positioning function and publicity, plus Chef's original influence (a bit negative), plus big Chef's trip to the food truck is also very interesting. The presentation on Twitter is more abundant. Coupled with the promotion of other diners who use Twitter, the chef's journey has ushered in more attention. It is not only seen once in the movie. In the shot of the blue bird flying into the sky, there is a scene where a policeman is specially pulled out to reflect that the Twitter audience is very large, and it also helps the chef to promote it.
A topic, an account, a degree of attention and influence will increase the popularity of related people, which will lead to more things to talk about. In addition, the speed of information flow in the Internet age is fast, so that the event will continue to ferment, but in the process it may be There will be changes to shift the attention and the point of attention. You may forget why you paid attention in the first place, but remember this person. The popularity of this person has increased, and it has led to changes in the people and things around you. The characteristics of this new media marketing And the benefits, but thinking about Guo Meimei and the use of new media in the film, I feel that Guo Meimei is full of negative energy, but the film shows a positive attitude towards life, which is sad, even in my great heaven. It's really a lot of lice and I'm not afraid of biting, I dare to do anything to become famous.
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