The 1960s, the golden age of America.

Michel 2022-04-20 09:01:27

In the 1960s, with the rapid development of mass media and the rise of television, the public could not tire of talking about the Nixon-JFK vote. Advertising agencies generate a lot of consumption, "people want to be told what to do so that they listen to whoever says it." Women in the workplace are slick and sophisticated and hope to rely on men to take the top. The low-level positions of servants, elevator workers, and cleaners are all black, and discrimination against Jews has not been eliminated. I always brainstorm and discuss the advertising ideas of products, cigarettes, alcohol, and never stop. Aside from those lewd sex lives, there were times when I was yearning for this team. People change with circumstances, they only care who can bring profits to customers.

1. Peggy: I just don't understand, I try my best to do my job and obey the rules and regulations, but I am hated by others, and innocent people are hurt. And the others, the bad guys, just do whatever they want. It's not fair. More often, she sits awkwardly in front of the typewriter, looking out of place in an office where flirting in the workplace is not surprising, but there seems to be a lot of energy lurking in her body, a unique and unique sincerity. She's a strong goal-oriented personality, she knows what's hers, and she's going to strive for it. She provided slogan copy for Miu Ling Lipstick, and when she participated in the creative plan of the weight loss belt, she took the initiative to ask Don for a $5 a week salary increase and was approved. When she was mocked for acting like a Manhattanite, her eyes firmly refuted "they're better than me because they long for something they haven't seen yet." She was also in love trouble, got pregnant after a one-night stand with married Campbell, self-dissolved his hot and cold attitude, and invited him at a celebration party, dance with me, in exchange for I don't like you so. A naive fantasy of love is nothing but a fragile, shattering bubble.

2.Betty, an overly anxious housewife, sees a psychiatrist regularly. Under the delicate appearance, she takes care of the trivial life of her children, bears the pain of her mother's death, and endures the normal state of her husband's lack of companionship at night. Gossip with good friends every day, smoke, wait for her husband to get off work after cooking, be alone at night, smoke, return to the modeling industry and be deported the next day, smoking, Betty's life is uneventful. You see, you have a happy family, and the children are so cute, so why do you feel unhappy? "I've endured all of it, like an ostrich. I think maybe I can't satisfy him." Betty's elegant, unhurried conversation swelled with repressed desire for freedom. Neighbors accused Betty's daughter's dog of biting his family's pigeons. She lit a cigarette and shot a gun into the sky, which also symbolized the revolt and awakening of female consciousness.

3. Don, the creative director of the Manhattan Cooper Company, efficient and rational, a loyal follower of egoism. He is someone who is very clear about what he wants. He has a strong sense of protection, protecting the only vain privacy, and even told Betty not to let outsiders step into the house. On the night when his boss came to the house for dinner, after smelling the ambiguous breath from the kitchen, he severely reprimanded Betty not to give I am cuckolding. But he is like the embodiment of good and evil, his private life is too confusing, his lover is the artist of the town, and he is divided. What made such a character, was the Korean War he went through, he took the name of a deceased lieutenant, became a deserter, he was a coward. In the final episode, Don uses a roulette slide projector to show his family films: "My first contributor teacher was a Greek, Teddy, and he told me that the deep bond between people and products is nostalgia. Nostalgia. Nostalgia, which means the pain of old wounds in Greek, is more powerful than memories. This machine is not a spaceship-like high-tech, it is a time machine, going back and forth between the past and the present, Take us to a place that evokes pain. It's not called a 'wheel', it's called a 'carousel', and it allows us to travel the child's way, back to home, back to home, back to where we were A place to love." He can always recognize himself in time and give the family the warmth of being late, which is short-lived and fleeting. In Don, you can vaguely see the status quo of the United States in the 1960s, male supremacy, extreme sexual openness, and admiration for President Nixon.

4. Campbell: I woke up early in the morning and looked into my girlfriend's eyes and thought that we were on the same page. But no matter how hard I try, there are other things on my mind and he's like a stranger. Peggy says you're not alone in this situation. The male hegemonic desire for control revealed in the clip he tells Peggy about hunting is not only a reflection of his marriage, the woman graduated from a prestigious university, and the father will always support her unconditionally, which he did not have. His competitive yet reckless personality is also used in the workplace. First, he overstepped his authority by making plans with clients and was almost fired by Don, and then threatened him with Don's false identity, trying to make him consider being promoted to account manager. . He wanted so much to succeed, and under the light of the wealthy family, he was extremely eager to prove his strength, but the way he chose was ugly, self-righteous, and irrational.

2020/4/13

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Extended Reading

Mad Men quotes

  • [repeated line]

    Don Draper: What do you want me to say?

  • Pete Campbell: A thing like that!