Still maintaining a high level of production, the delicate 1950s and 1960s have been partially restored. Great brands, with big names and decent market shares at the time, still faced tough challenges. Advertising, it seems, has been an interesting but bewildering exploratory business since then. The golden age of David Ogilvy, the age when awards are still exciting, the age when racial issues and the process of industrialization are intensifying, the age when women are mostly limited to secretarial work, the wounds of the Korean War have not healed, the Vietnam War has become inevitable era. The brand of the times is always reflected in the market and advertising works. Television as a new medium is just beginning to be noticed. TV commercials are expensive. The collapse and annexation of the advertising industry, the chaotic situation in which customers follow the business, is exactly the same as it is today.
We don't judge clients, we help them solve the problem. The lines of
this sentence contain countless industry blood, tears and experience, as well as secrets.
As an advertiser, I have the feeling of selling myself into a brothel. In most cases, picking up guests is beyond your control. Even if the client is the number one rotten person in the world, even if the client's company makes unscrupulous money, that's another story, that's none of your business. You should focus on advertising...
Behind the creative source of an advertising company's unrestrained creativity, it also needs to be maintained at cost Whether it is to meet the needs of customers or provide a comfortable working environment for employees, it always depends on the company's revenue. The customer churn rate, the profit ratio of a single customer, the labor cost consumed by the customer, I have to thank this American drama for giving me the opportunity to regurgitate my work life five or six years ago. I was in the advertising world at the time, and I never thought about it so much.
do you have a solution or you just complain?
is this what you want or what client needs?
you do things because you want to or because people expect you to?
I think if I was still in the advertising business, I would be more aware than before, but also more confused than before.
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