I only did three months of advertising, and I can honestly say that during this period, I was essentially useless to the company. Although I was a little confused when I left, but now I can't say that what I understand is correct, I only It can be said that the choice of the two sides was correct at that time, and these three months are the most dedicated and favorite errand I have ever done.
Advertising is a fun industry, but you have to see who and how. Until now, I have found that although I really want to do well and like to do it, sometimes this industry is not suitable for me, because I will never be able to do it. Without doing market research or experiencing the product in person, just relying on the information searched on the Internet can complete the copywriting suitable for consumers or the advertisement itself. The advertisement should not be non-existent in nature. Unfortunately, most of the audience now I think so; sadly, assuming that the so-called creativity is the ultimate beauty of personal love, then sexual obscenity is the lofty ideal of all advertisers.
Ogilvy's wise words are there, and are regarded as the golden rule by all advertising companies, but they are often out of the way in practice. The only purpose of advertising is to sell, but now it's all about the Cannes Awards.
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