The figure of 550 million is not big news for the mainland market, which can easily exceed one billion, but for a Japanese 2D original animation, with such an embarrassing schedule, the results achieved in the Chinese theaters in the past two weeks It is not an exaggeration to describe it as a "miracle".
Before "Your Name" was born, Makoto Shinkai, known as "Wallpaper Crazy", has always been synonymous with niche and literature. Although the word-of-mouth and popularity of "Five Centimeters Per Second" and "The Garden of Words" are good, the box office combined is not even a fraction of "Your Name", and the generally almost neurotic literary and artistic style in the works has also been criticized. Lots of criticism. This style of high mountains and flowing water is destined to be a maverick animator like Anno Hideaki, but he is far from a successful director.
The success of "Your Name" immediately made Makoto Shinkai famous, and was even hailed by the media as "the successor of Hayao Miyazaki". In the face of the media, although Makoto seems very modest, we have reason to believe that Makoto Shinkai has the strength to take over the banner of Hayao Miyazaki and continue the golden signboard of Japanese animation in front of the world.
For a long time, the criticism of Xin Haicheng mainly focuses on the empty story and narrative style. When "Your Name" came out, everyone exclaimed "Brother Cheng can tell stories", "Brother Cheng with a good script is really scary. "Although it's a joke, I don't think it's a bad thing for a director to have his own consistent style.
Although Makoto Shinkai's prose narrative style is loose, it does not mean that this style is "bad", but everyone's acceptance is different, which has led to the fact that Makoto's previous works can only be passed on by word of mouth in a small range, while It is destined not to enter the public eye. Just like people nowadays are used to the style of online novels, they may be confused when they read a world famous novel, and they feel confused when they read a stream of consciousness novel. I don't catch a cold, but I can't completely deny the existence value of another style just because I think "Notes of the Tomb Raider" is good-looking. For animation directors, just like Disney, Pixar, Hayao Miyazaki and Mamoru Hosoda have their own styles, Makoto Shinkai also has it, but some people like it, some people don't like it, that's all.
"Your Name" made the name Xin Haicheng a household name. For Brother Cheng himself, this is also a nirvana of breaking the cocoon and turning into a butterfly. In this era of entertainment to the death, it is not difficult to have your own unique style, and it is not difficult to become an Internet celebrity. What is difficult is how to balance or compromise between personal style and economic benefits. Brother Cheng's obsessive and almost perverted "craftsman spirit" in painting has become a symbol of his personal style since "Five Centimeters Per Second" ten years ago, but the shortcoming in narrative has always restricted his own development space. Although "Your Name" doesn't have many bright spots in terms of storytelling, after making up for this short board, the terrifying advantage of Brother Cheng's "every frame is a wallpaper" has been expanded geometrically - rather than To say that it is enlightened, it is better to say that Brother Cheng is willing to compromise. With this compromise, a painter who is more than a year old falls down, and a poet who stands up is a tear-jerking poet.
After "Your Name" has become a social phenomenon-level annual explosion, what kind of new chapter will continue to be presented by Brother Cheng, who continues to be a good "wallpaper maniac", is undoubtedly the most anticipated thing. Brother Cheng in "Five Centimeters Per Second" and Brother Cheng in "Your Name" are the same Brother Cheng, but I prefer Brother Cheng in "Your Name". How scary is Brother Cheng who can tell stories, Let's wait and see.
For domestic animation lovers, there is nothing more gratifying than that a Japanese 2D animation with zero IP base can achieve such impressive results in the off-season at the box office at the end of the year. In the cinema, I saw many middle-aged uncles and aunts also join the viewing team, but there is no sense of disobedience. A good animation should have no age gap. If one day Chinese people can walk into the cinema generously and watch 2D Animation, instead of stubbornly thinking that "animation is for children", then the real rise of domestic animation is just around the corner.
As for the movie itself, I have a feeling that a thousand words are stuck in my throat. Since the release, I have watched it five times, and I have booked three shows at the movie theater in front of my house. Whenever I see Mitsuha falling down, I see "すきだ" in my palm, I continue to run with tears and determination, and finally the comet falls like a dream. During the climax, I felt a sense of loneliness being tightly grasped by an unknown force in my heart - yes, this is the reason why I like animation, the beauty of this kind of brush that makes any language appear extremely pale, it is the second The greatest charm of the dimensional world.
"あの, は, きみをどこかで..."
"わたしも..."
"きみの, 名前は."
Thank you Shinkai Makoto, your name, I will keep it in my heart.
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