Aesthetics Godfather Aesthetics. Art Quality Education
Answer the following questions from fans
1 What is the reason for the award ? How to interpret the opening and closing ?
2 What does a real pull tab look like?
3 How to look at the strange hailstone falling from the sky?
Cannes Advertising Festival Golden Lion
Clio Advertising Festival Gold Award
London Advertising Festival Gold Award
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Cannes Advertising Festival Golden Lion Award "Singing in the Rain. Modern Edition" The video of the godfather of aesthetics·628 Play Burberry - Singing In The_Rainww w.xinpianchang.com/a11087025What is a hailstorm in the sky ? Just dance! Burberry's new ad is too romantic www .digitaling.com/projects/139048.html
Female: MD, if you want to criticize , you will criticize it, if you want to deconstruct it, you will deconstruct it. The typical personality is split . This class is boring!
There are two taboos in pulling a piece. The first is not to speak human words, the whole academic vocabulary + self-created bird language ...
The second is not answering the question, evasive , vague, and he can't get any definite answer here!
Female: Quanzhong... What kind of thing are you teaching ?
Drop out! This class is a waste of time and a waste of life...
Woman: The tuition has been paid, where can I get a refund? Besides, the parents don't agree!
How good is it to listen to my timely stop loss and diversion... Now that the class is on, I can still invest in stocks with the money I have saved. I usually use my spare time to recharge here...
Woman: Hi, no wonder the university has to pay the mental damage fee to the international students. 100,000 is really not much... I just wonder, why are these university teachers pretending to be?
Haha, the more you have nothing, the more you pretend to be anything. If you don't have any goods in your stomach, you will feel guilty, especially if you are afraid of your students asking questions!
When I watched variety shows before, I always felt that Zheng S was crazy, but compared with these school sticks , she was almost normal...
Playing with Wen Chang 's head melon seeds, you let him make movies and make art? Catch the ducks on the shelves!
So, ah, learn this kind of thing, do n't compete , how hard is it to live ? To develop a " slippery monkey" mentality!
Is he playing with you? You are still playing with him, you are against the guest !
Female: I understand that it is also a tradition for a teacher to pretend to be literary Is it difficult to explain clearly?
Ha ha, maybe it's harder than reaching the sky! Aren't academic bastards just eating, drinking, and cheating? You are almost there, and it is not the first day you have contacted the society. Didn't I say earlier that universities are all corners of the world, and Zhang Wuben and his like have already settled in the ivory tower in batches!
In fact, we go to university for two purposes: one is to mix diplomas ,
Woman: Second, it's just for fun. The monkey tricks are here. Do you think those feigning perpetrators in the university are not clowns in front of our students ?
Hey, I have learned to answer quickly... It should have been this way long ago, can students commit suicide even if they think so?
Woman: I can see through the world , I have learned a lot of great tricks from you now, and the hood is much brighter than before!
Well, this is like a literary youth ... But don't be proud, don't underestimate the enemy!
Female: yes sir!
The cap is over, and the lecture starts:
Let's see at the end of the film, there is such a sentence, "Singing in the Rain" mentioned, obviously, this work is a so-called "tribute" to the classic Hollywood musical
Since we are going to remake "Song in the Rain", then we have to analyze how the director intends to pay tribute, is it an upgraded version or a deluxe version ...?
Female: Ha, this is an advertisement . There is a brief introduction on Shuying.com:
Burberry Burberry recently launched the 2020 autumn and winter series, and released an advertising film starring four young dancers: In the face of the hailstorm, in such bad weather, the four dancers still danced happily, cooperating in a The extremely romantic and positive modern version of "Singin' in the Rain".
Woman: But I don't see any connection to Burberry , the dancers are just wearing their branded clothes...
Watching commercials, to seize the "soul"!
Speaking of soul, what is the soul of a hamburger ? At the beginning, the heroine buys a burger and reminds the chef not to put too much sauce...
Woman: Yes, but I found out that her hamburger disappeared and she lost it unknowingly...
... where did it get lost? Let's see, she is still holding a plate at this time, obviously it is very inconvenient to dance...
She turned the plate to the male dancer, and was thrown into the trash in an instant ...
But there aren't many close -ups here , so it's ignored by the dazzling scenes and dance... This is obviously the director's ulterior motive !
Woman: What does this mean?
"Upgrade"!
In the early song in the rain, what dance did the male protagonist dance, and what dance do young people dance today?
Female: Modern dance!
Yes, in the 1950s, the United States had just experienced famine and the Great Depression, but in today's world, hamburgers are no longer scarce, and material products are quite abundant...an upgrade!
Female: Have fun , no one cares about eating!
In addition, the climate is also "upgrading", there is a vision in the sky , instead of rain, it has changed to hail, and it is still so large and crisp...
Woman: Indeed, the current environment has never been seen before, and the Antarctic glaciers have begun to melt on a large scale!
Think :
After decades, even the climate is changing, what remains the same in this world ?
Romantic mood!
We dance in the rain and have fun...
What is the key point of view? Is that really rain, is it hail ?
Dodge, hit , jump, frolic...toss each other!
We are having a snowball fight with "God"!
Dancers, dancing with hands and feet, the release of the soul, it is not a word to carry a plate...
Literary youths and office workers are just different, looking at the man running over in front of him, carrying a document bag... Is there such a leisurely mood ?
Female: Haha, ant clan!
Nowhere for a free soul? How can it be! Can that be called "the youth of the era"?
Song in the Rain, "Dancers in the Rain" is always progressing and upgrading !
It can only be more hilarious, wilder, more passionate...
Note the lyric that mentions the alley...
Young soul, bakery → alley → sea
Unrestrained, free heart always has a place to return, boundless and boundless !
The sea, who jumped in first?
Woman: A black man!
Blacks represent freedom, it is universally recognized, and the black community is free and unrestrained!
What do black men wear?
Clothes with plaids... plaids represent rules , clothes are restraints!
The black man took off his clothes and went to the depths of the sea...
Here is a ring shot, the black man is always in the center of the picture !
Subtext:
Young people will always be the focus of the world , they dance with the heaven and the earth, and their pursuit of freedom and happiness will never stop!
Woman: Why don't women jump into the sea?
Compared with black men, who is wilder and more eager to pursue freedom?
Female: I understand, it must be a man... Besides, it's not civilized for a woman to show her breasts!
Yes, the heroine at the beginning of the film eventually became the hero at the end of the film, and it was also after some consideration...
Woman: Yeah, why doesn't the title tell the guy to buy a hamburger?
Here is the director's idea
Every young person is the focus and protagonist of this world, with a desire to vent and an independent will!
Pay attention to this action design: four people are connected in a line...
On behalf of the unity, our desire for freedom is the same!
After breaking the hailstone, several people leaned back at the same time... Action force and reaction force !
What does it mean to mingle, play together, and dance with nature ? Only by fully integrating can you receive the reaction force !
Here comes the key:
Who can get the soul of young people and pursue the unrestrained heart of happiness and freedom?
It's our brand fashion Burberry ...
These fashions have been worn close to the actors! Even if it was finally taken off, it still turned into a white snowball and threw it at the man in the sea...
Don't you hide, see where you hide? Burberry, always play with young people!
Oh, understand, fashion brand is to get to the souls of young people and capture the hearts of every young person !
The song "Song in the Rain" was deeply rooted in the hearts of the people, so this upgraded version of the advertisement , while paying tribute to the classics, can you get a free soul?
Woman: . . . no problem!
Hehe, this is the pull film , do you not understand or have no answer to what I said?
Woman: No! And all the shots and dance moves are also explained clearly...
Woman: I've seen it through, now there's a bunch of people selling their mouths in the university, deconstructing this and deconstructing that all day long, bb babble , it's annoying!
To put it harshly, this group of liars are you young literary and artistic people who are fools and fools! Hey, since I'm on the pirate ship, I won't say much, so relax!
Female: After that, can I let all my classmates come to you to cancel classes ?
... Of course, the more the better , whoever comes is welcome!
Female: ...that's great, Yossi !
100-episode Oscar-winning Cannes-winning film teaching-style film review www.zhihu.com/column/c_155600893 The Godfather of Aesthetics : One-minute winning short film "Letter to Milo": written on the face... 3 Agree 2 Comments
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