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Steven Levitt - Author: The closest thing to a worldview, I would say, in "Freakonomics," is that incentives matter. Not just financial incentives, but social incentives and moral incentives.
Freakonomics Quotes
Extended Reading
Director: Heidi Ewing, Alex Gibney, Seth Gordon, Rachel Grady, Eugene Jarecki, Morgan Spurlock
Language: English Release date: September 3, 2010