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Emmalee 2021-11-23 08:01:12
The story of Uncle McDonald’s making his fortune and dominating the world
If you think this is a history of a big boss who talks about brand creation, if you think this is a must-watch series for brand marketers, if you think this is a detailed interpretation of a business case...that's right.
Sales Ray Klock, 52, met the McDonald’s brothers. Their story begins.
There are...
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Dedrick 2022-03-21 09:01:52
Choose what you want to do and stick to it
Persistence. Nothing in the world can take the place of persistence. Talent won't, nothing is more common than unsuccessful men in talent. Genius won't, unrewarded genius is practically a cliche. Education won't, the world is full of educated fools , the world is full of highly educated fools)....
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Ray Kroc: I was by your restaurant today too.
Jerry Cullen: And, what about it?
Ray Kroc: What about it? You got corn on the cob, you got fried chicken.
Jerry Cullen: People love fried chicken.
Ray Kroc: Do they? Well let them go somewhere where they serve fried chicken and your kitchen is filthy, like what the hell is the matter with you guys?
Jerry Cullen: Look, Ray, I don't know about you, but I'm retired.
Jack Horford: You said this would be a good place to park our money. It's an investment.
Jerry Cullen: If I wanted a job, I would have applied for a cook position.
Ray Kroc: You couldn't get a job as a cook at one of my restaurants.
[Ray angrily throws the burger at Jerry and storms off]
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Ray Kroc: [during the end credits] Nobody had eight multi-mixers in one business. So I went out there. And I was amazed! They were serving hamburgers for fifteen cents. French fries for ten cents and milkshakes for twenty cents. And basically that was the menu, and I said, that's for me. Now I have ultimatums, you know. Except that I'd like to be able to say that. I bought the agreement back from them for two million, seven hundred thousand dollars. I got the name, the golden arches, basically it was a matter of me working longer and harder than anybody else. I'll take every resource that I have and I'll put it in and I'll go for broke if I believe in it. The only thing I could do besides play the piano, was to talk. What happened to my talk? It's not dog eat dog out there in that competitive world, it's more like rat eat rat.
