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Ray Kroc: Look, if you don't wanna make a profit, that's fine.But don't stop the rest of us.
Dick McDonald: Us?
Ray Kroc: Us, as in everyone but you.
Dick McDonald: Who did you send them to?
Ray Kroc: Everyone but you.
Dick McDonald: You have no right. You are to stop this instant, is that clear?
Ray Kroc: Nah...
Dick McDonald: What the hell does that mean, nah? You will abide by the terms of your deal.
Ray Kroc: I am through taking marching orders from you... You and your endless parade of NO's. Constantly cowering in the face of progress.
Dick McDonald: If phony powdered milkshakes is your idea of progress you have a profound misunderstand of what McDonald's is about.
Ray Kroc: I have a far greater understanding of McDonald's than you two yokles.
Dick McDonald: What? You will do as we say.
Ray Kroc: Nope.
Dick McDonald: You have a contract!
Ray Kroc: You know, contracts are like hearts... they're made to be broken.
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Ray Kroc: McDonald's... is... family. Isn't that great? You know what I see when I see that? Family. We're one big family. Aren't we? We have mouths to feed. That's a family.
Clay Stokes
Extended Reading
