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Steve Jobs: The exit signs have to be off or we're not gonna get a full blackout.
Andrea Cunningham: We've spoken to the building manager and the fire marshal.
Steve Jobs: And?
Andrea Cunningham: They're absolutely no way they're letting us turn the exit signs off.
Steve Jobs: I'll pay whatever the fine is.
Andrea Cunningham: The fine is they're gonna come in and tell everyone to leave.
Steve Jobs: You explained to the fire marshal that we're in here changing the world.
Andrea Cunningham: Well...
Steve Jobs: Did you?
Andrea Cunningham: Yes, but unless we can also change the properties of fire, he doesn't care.
Joanna Hoffman: Steve...
Steve Jobs: If a fire causes a stampede to the unmarked exits, it will have been well worth it for those who survive. For those who don't, less so, but still pretty good.
Andrea Cunningham: Listen...
Steve Jobs: I need it to go black, real black. Get rid of the exit signs, and don't let me know how you did it.
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Steve Jobs: They won't know what they're looking at or why they like it but they'll know they want it.
Brook Penca
Extended Reading
