On March 07, 2015, the film party released a concept map. On June 12th, the film party released the first trailer. On December 02, the film party released a number of concept images. On December 11, the film party released the poster, and the Chinese version of the poster was also released for the first time.
On January 28, 2016, the film party released the finalized Chinese poster and Chinese trailer. On February 3rd, the film party released the New Year poster, trailer and two clips. On February 14, the film party released a special promotional video. On February 17, the film crew held a world premiere event in Los Angeles. On February 22, the film party released a special poster for the Lantern Festival and the MV of the movie theme song. On February 26, the official Chinese Weibo of Disney Movies produced "Animal City" posters for a number of films nominated for the 88th Oscar. On March 9th, IMAX released a special interview with the film's creator.
