The related toy products of the film are designed by TAKARATOMY and sold by Hasbro. TAKARATOMY started designing movie toys a year before the movie was released. However, the film company had not completed the design a year ago, only the concept drawings, Japanese designers It is necessary to guess the shape of Transformers in the movie to design movie toys. Toys of Tinder, Optimus Prime and Starscream were launched in the United States on May 1, 2007, and the first wave of dolls was launched on June 2. These toys also include characters that did not appear in many movies, including Arce. These toys also include moving parts that allow them to deform automatically. Hasbro's sales on the peripheral products of the film reached 480 million U.S. dollars in 2007.
Hasbro has reached agreements with about 200 companies to promote films in about 70 countries. Director Michael Bay directed placement advertising for General Motors, Matsushita Electric, Burger King, and PepsiCo. In the movie, props including the prototype car and Tinder of the Hornet were put on eBay for charity sales.
