On December 6, 2015, the film crew released a teaser poster, announcing "2016, making waves, mermaid invincible"
.
On January 10, 2016, the film released a trailer for the "Acacia of Fish and Water"
; on January 22 of the same year, the film released its first production special-"The King of Comedy Training Class"
; on January 31, the film party released the final trailer
; On February 2, the film released a director special and a hand-painted poster
; on February 07, the film released an actor special
; on February 12, the film party released a Valentine's Day trailer to celebrate the box office exceeding one billion.
; On February 14th, the film producer released cut-off clips of the movie, including fragments that have never appeared before, NG images, etc
.; On February 21st, the producer released a 13-minute behind-the-scenes documentary on the film
.
