Shazam! promotional activity

2021-10-20 17:21
On March 21, 2018, the first teaser poster was released and the title and logo were publicized. On April 2, the first official trailer was released. On July 22, the first Chinese version of the trailer was announced. On December 7, the film party released two teaser posters.
On January 21, 2019, a TV version of the trailer was announced. On February 4, a special-edition trailer was released; on February 19, the creators recorded a Lantern Festival blessing video; on February 24, the film party released a promotional poster. On March 13, the film announced that it will be scheduled to be released simultaneously in China and the United States on April 5; on March 26, the film party will hold its Chinese premiere in Beijing; and on March 28, the preview of the young hero’s dream version will be released. On April 4, the film party announced the Chinese version of the ultimate trailer.
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Extended Reading

Shazam! quotes

  • Dr. Thaddeus Sivana: Chosen one.

    [Shazam turns around and sees Sivana]

    Dr. Thaddeus Sivana: The so-called perfect man. Pure of heart. Flawless in every way.

    [Sivana looks at Shazam's costume]

    Dr. Thaddeus Sivana: What made you so worthy?

    Shazam: I'm sorry, can I help, can I help... Do you want an autograph or something?

    Dr. Thaddeus Sivana: Give me your power.

    [Sivana removes his sunglasses, revealing the Eye of Sin as his right eye]

    Dr. Thaddeus Sivana: Or die.

    Shazam: Oh, snap! You're like, a bad guy, right? Okay. Okay, okay, okay, look. Before this gets really stupid for you, you should know that I'm basically invincible. So you...

    [Sivana punches Shazam in the stomach before doing an uppercut that sends him flying upward and crashing on a police car]

    Dr. Thaddeus Sivana: The weapons of man draw no blood from our kind.

    [Sivana zaps two police officers on his left]

    Dr. Thaddeus Sivana: The only thing that extinguishes magic... is magic. Time to transfer your power to me.

    [Shazam suddenly punches Sivana in the crotch]

    Shazam: Oh, ho ho ho ho! Oh, you didn't see that one coming, did you, grandpa? Them's street rules.

    [Shazam throws a punch at Sivana, but Sivana catches his fist and grabs him by the throat. He then flies up in the air with Shazam]

    Shazam: Okay, okay, okay, okay. I'm sorry, I'm sorry, I'm sorry. I never should've punched you in the nuts like that. That was totally my bad! We can talk about this!

    Dr. Thaddeus Sivana: You grovel like a child.

    Shazam: That's because I am one. I-I'm a kid! You don't wanna hurt a kid, do you?

    [Sivana punches Shazam down back to the city]

    Shazam: I believe I can fly! I believe I can fly! I believe I can fly! Freddy said if I believe I can fly, then I can fly! So I believe! I believe! I believe! Okay.

    [Shazam does a Superman flying pose]

    Shazam: Superman! Superman! What arm is it? Why am I not flying? Please, I don't wanna die!

    [Shazam closes his eyes before crashing on the road below. He then opens his eyes and discovers that he is floating]

    Shazam: I'm floating!

    [Shazam gets hit by a truck and falls off the freeway. Several drivers get out of their cars to see where Shazam fell, but he rises up]

    Shazam: I can fly!

    [Shazam is attacked by Sivana]

  • [Billy arrives at his mother's apartment and knocks on the door]

    Billy's Mom: Just a second.

    [she opens the door]

    Billy's Mom: Hey, look, I'm late for work already, all right? We don't need any magazines or whatever. Thanks, though.

    Billy Batson: Oh, I'm not. You probably don't recognize me, but...

    [Billy shows her his compass keychain]

    Billy Batson: I found my way home. Mom. It's me.

    Billy's Mom: Oh, God. Is it?

    [Billy nods, then approaches to hug her, but she stops him]

    Billy's Mom: Um... hang on.

    [she closes the door]

    Billy Batson: That wasn't Dad, was it?

    Billy's Mom: No. Listen, son... It's really you, huh?

    Billy Batson: I didn't mean to run away. You know that, right? I let go, but it was by accident.

    Billy's Mom: Yeah, no. I know, yeah. I saw you.

    Billy Batson: What?

    Billy's Mom: I saw you after. So, it was never your fault. Look, I was 17, okay? And my daddy kicked me out. And your dad just decided not to be a part of anything. And I was hurting, and I was screwed up.

    [pause]

    Billy's Mom: Look, it's just once I saw you with the police, I realized they could do a better job taking care of you than I ever will. But you're good, right? I mean, you landed on your feet. Because, I mean, you look real good. It's just... now is not a really good time for me, Bill.

    Billy Batson: All I wanted to do is... let you know I'm doing good, but I have to get back to my real family. Here.

    [Billy gives her his keychain]

    Billy's Mom: What's this?

    Billy Batson: You might need it more than me.

    [Billy walks away]

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