Back in 1988, the United States, due to pressure and threats from an unusually powerful foreign alliance, Chile’s dictator General Augusto Pinochet launched a referendum to determine whether he has Qualifications continue to be re-elected as the military chief, and during his administration, the biggest characteristics are the loss of human rights, murder, imprisonment, exile, and unprovoked disappearance.
In order to oppose dictatorship and dictatorship, Chile’s 16 political parties merged, and at the same time a young advertiser, Rene Savedraplayed bywas hired to take charge of their campaign in the election process. Work with propaganda. Obviously, what René is best at is to confuse his clients with his magnetic voice and good-looking features, and when making statements, it is always difficult to conceal the sincerity and sincerity of his face, so that you can't help but be convinced—— His consistent style is undoubtedly very popular in this industry, whether it is the latest beverage advertisement or the most important event in history that his country is experiencing.
However, Rene’s boss Lucio Guzmanhappens to be a high-level official in Pinochet’s advisory group. And Rene’s gradually estranged wife Veronicais a very radical anti-party element. She always believes that the so-called referendum is itself a cover or It is a kind of deception and refuses to recognize the voting rights of the dictator. When she knew that her husband was involved and became the spokesperson of the opposition, she looked down on him even more. However, Rene just hopes to reunite with his wife, and live with their son Simonas a real family.
In reviewing the history of past elections, Rene realized how cruel it was, with killings, torture, imprisonment, and tear gas everywhere, making all voters discouraged. With the support of the opposition, Rene’s task is to use advertisements to express the voice of the Chilean people and encourage them to vote, but people are frightened, and no one wants to risk their lives to do such a thing. There is also the propaganda team headed by Rene. They soon realized that they had become the target of being secretly followed, and what they needed to fight against was the secret police controlled by Pinochet—everyone. All have the right to pursue happiness, even if happiness is so hard-won, it is worth fighting for.
