The film "Love and Elixir" shows a completely fictitious story environment, adapted from Jamie Reddy's novel "Hard Sell: The Evolution of a Viagra Salesman" (Hard Sell: The Evolution of a Viagra) Salesman), which is an autobiographical novel inspired by real events. Jamie Reddy was once the top medical representative. During the golden age of the pharmaceutical industry from 1995 to 1999, he received a salary of up to 6 figures, known as the "Viagra man". Later, Jamie abandoned business and started writing and published this book in 2005, recording his sales career, exposing some controversial issues in the pharmaceutical industry with witty brushwork, including sexy promotions.
After reading this book in 2006, screenwriter Charles Randolph was eager to obtain the film adaptation rights of the original work, and recommended the book to Scott Stabo, chairman of Universal's production department. The story of the film is similar to the types of stories represented by "Mr. Sweetheart" and "Wall Street". It tells a young man who has just entered a specific workplace. He has all kinds of ideas and excessively beautiful imaginations, but he is beaten to be exhausted. Throw it out completely. And this type of story is a very attractive topic.
