On June 20, 2019, "Little Women" released the first wave of stills. On August 13, two pilot trailers were released. On August 14, the first Chinese trailer was released. On October 12, a set of stills was released. On October 30, the international version of posters and a set of character posters were released. On October 31, the Italian version of the poster was released. On November 3, the poster for the awards season of "Little Women" was released. On November 6, the original film clip was released for the first time. On November 15, a set of stills was released. On November 19, the second feature film was released. On November 27, the Chinese version of the poster was released. On December 5, a clip of the original film was released. On December 10th, the film clip of "Pursuing the True Self" was released. On December 16, the movie clip of "Mother and Daughter Crossing Heart" was released. On December 19, the "Dream Edition" trailer was released. On December 20th, the "Talented" director special was released. On December 24, a Christmas clip of "Surprise Delicacy" was released. On December 25th, the "Hot Word of Mouth" notice was released. On December 30, the special edition of "Sisters March Flower" was released.
In January 2020, "Little Women" released the "Choose Your Love" poster trailer. On January 16, the poster of the character "Personality and Living" was released. On January 21, the "Sister Love" trailer was released. On February 7, a set of retro character portraits was released. On February 11, Columbia Pictures issued a statement that the "Little Women" produced by it would withdraw from the original Valentine's Day schedule on February 14 in mainland China. On May 22, "Little Women", which was originally scheduled to be released in Japan on March 27, but was withdrawn due to the epidemic, was re-scheduled in Japan and will be released on June 12. On August 6, the movie "Little Women" officially announced that mainland China was re-scheduled to be released on August 25 on the Qixi Festival.
