On December 8, 2019, the film was released with a trailer and was described as " The Truman Show with more action dramas "
.
In November 2020, Disney announced that "FREE GUY", which was originally scheduled to be released on December 11 of that year, was withdrawn from the original schedule
. In December, "FREE GUY" was re-scheduled for release in North America on May 21, 2021.
In March 2021, the film was announced to be released in North America on August 13. June 10, the film made in the word trailer, also released sea newspaper
. On July 27, the role poster was released
. On July 30, the film released a feature film clip
. August 18, announced that the film will be released in mainland China, the government declared the video, Ryan Rodney Reynolds also showed China released a special sea drawn by his newspaper
. On August 19, the film released a poster in Chinese
. August 20, officially announced the film set on the files in Mainland China on August 27 reflect
. On August 23, the film released a limited edition IMAX art poster in China
. On August 24, the Chinese theme song was released
. On August 25, the word-of-mouth video and posters were released
. On August 30, the heroine Judy posted a behind-the-scenes photo of the film on social platforms
.
